Ocean 24 SE Client ORG Packaging's Chairman has been named one of "100 People of Power in Hockey" by The Hockey News, and was featured on the cover of the magazine.
Last week, the Beijing Jr. Kings headed out to Los Angeles to spend a week with the LA Kings and Ontario Reign. Plus, they got the opportunity to experience the awesome practice facilities, AHL and NHL games, and more!
Beijing Jr. Kings is a youth hockey program run by the LA Kings and Ocean 24 SE’s client in Beijing, China.
The Beijing Jr. Kings arrived in LA on Sunday, February 10 and immediately got going with their busy schedule.
First Stop: The Reign game at the Citizen's Business Bank Arena.
From being on the ice for the anthem to getting a postgame meet and greet, it was a good night for these kids.
Next, they got to check out the Kings brand new Off-Ice Training Center! While at the facility, they got to develop their skills with the help of HockeyShot's equipment and the Kings Hockey Development Team.
But the day's fun really started when they hit the ice with a couple of the Reign players.
Then, on Wednesday, they watched the Kings practice while getting ready to hit the ice with Kings Alum Derek Armstrong.
Every young hockey player dreams of getting to skate with NHL players.
Now, these Beijing Jr. Kings get to check that of their bucket lists.
After exploring the practice facilities at Toyota Sports Center, the Beijing Jr. Kings finally made their way to STAPLES Center for two Kings games on Thursday and Saturday.
While the week with the Beijing Jr. Kings has come to an end, it was an incredible time having them out in LA and we wish them the best of luck in their season!
Go Beijing Jr. Kings Go!
On Tuesday, February 12, the Boston Bruins hosted Chinese Cultural Night presented by Ocean 24 SE’s client : O.R.G. Packaging at their game against the Chicago Blackhawks at TD Garden. Mr. Zhou Yunjie, chairman of O.R.G. Packaging participated in the ceremonial puck drop. The Bruins hosted over 20 Chinese youth hockey players in Boston for 10 days. This marks the fourth year that a group of Chinese youth players have traveled to Boston as part of the partnership with Ocean 24 SE’s client O.R.G. Packaging which began in 2015.
The group of Chinese youth hockey players was in attendance for the game and participated in several in- game experiences such as Three Minutes of Fame, high-five line, bench assistants and ice resurfacer rides.
The Bruins wore special Chinese-themed jerseys for warmups. Fans were also given Chinese "Go Bruins" signs upon entering through the turnstiles, and there were also Chinese calligraphy station and a traditional Chinese New Year Lion Dance performance on the TD Garden concourse.
Throughout their time in Boston, the Chinese youth players participated in on-ice and off-ice clinics and training sessions led by the Boston Bruins Youth Hockey staff and alumni, and played games against local youth teams.
The Boston Bruins organization has been heavily involved in growing the game of hockey in China for the past three years after partnering with Ocean 24 SE and our client: O.R.G. Packaging in 2015. The Bruins became the first NHL team and first North American professional sports organization to partner with O.R.G. Packaging which is based in Beijing, China.
This past summer, the organization made its third annual official visit to China, where current Bruins players Danton Heinen and Sean Kuraly, alumni P.J. Stock, and Providence Bruins Head Coach Jay Leach led on-ice and off-ice clinics for Chinese youth players. In addition, the Boston Bruins and Calgary Flames traveled to China to play two preseason games, on in Shenzhen and one in Beijing.
Since the partnership with Ocean 24 SE’s client: O.R.G. was consummated, the Bruins have hosted over 100 Chinese youth hockey players from 2015 to 2018. Throughout the visits, the Chinese youth hockey players participated in clinics led by the Bruins Youth Hockey Development Team, played games against local New England youth hockey teams, explored the city of Boston and watched Bruins hockey games at TD Garden. The Bruins will continue to host a different group of Chinese youth hockey players in Boston each year, as part of their five-year partnership with O.R.G. Packaging. Since the partnership began in 2015, over 500 Chinese youth hockey players have participated in the various clinics held by the Bruins.
The National Hockey League will return to China in September for a pair of preseason games between the Boston Bruins and Calgary Flames as part of the 2018 O.R.G. NHL China Games™, the NHL®, the National Hockey League Players' Association (NHLPA) and Ocean 24 SE client ORG Packaging jointly announced today.
On Saturday, Sept. 15, the Flames will play host to the Bruins at Shenzhen University Sports Center in Shenzhen, and on Wednesday, Sept. 19, the Bruins will play host to the Flames at Cadillac Arena in Beijing. The matchups in September will be the third and fourth preseason contests played in China following the 2017 NHL China Games™ presented by O.R.G. Packaging, which included games in Shanghai and Beijing between the Los Angeles Kings and Vancouver Canucks.
The announcement advances the NHL and the NHLPA's commitment to grow the game globally, while furthering the League and the Association's international strategy. The Bruins held youth hockey camps with Ocean 24 SE client ORG Packaging in Shanghai and Beijing during the summers of 2016 and 2017, and in 2013, several Flames alumni served as hockey ambassadors and conducted youth hockey clinics in Hong Kong. In addition, numerous NHL clubs have recently conducted hockey camps for Chinese youth both in China and North America, including the Canucks and Kings, as well as the Montreal Canadiens, New York Islanders, Toronto Maple Leafs and Washington Capitals.
The NHL dropped the puck in China for the first time at the 2017 NHL China Games presented by O.R.G. Packaging between the Kings and Canucks last September. A pair of preseason games were played in front of enthusiastic crowds in Shanghai and Beijing, with the Kings winning both matchups (Los Angeles 5, Vancouver 2 at Mercedes-Benz Arena in Shanghai on Sept. 21, 2017; Los Angeles 4, Vancouver 3 at Cadillac Arena in Beijing on Sept. 23, 2017). In efforts to grow the game in China, both the Canucks and Kings participated in youth hockey clinics in both cities, and the NHL created a free three-day interactive fan festival outside of Cadillac Arena in Beijing that included beginner hockey instruction, like how to grip a stick, how to pass and shoot a puck, and how to stickhandle. In addition, Andong Song, the first China-born hockey player to be drafted in the NHL (2015 sixth-round draft choice by the New York Islanders), was on hand in both Shanghai and Beijing to discuss the significance of bringing NHL preseason games to his native country.
Ocean 24 SE client O.R.G. Packaging returns as the title sponsor of the NHL China Games for the second consecutive year. The company has played an instrumental role in bringing NHL hockey to China and continues to collaborate with the League and its member clubs to conduct various youth clinics and camps. In addition, Tsingtao will return as the Official Beer of the 2018 O.R.G. NHL China Games.
With a population of more than 1.3 billion, China is committed to hockey and expects to expand its participation in all winter sports to 300 million people by 2022. The NHL continues to collaborate with sports bureaus across China in developing grassroots hockey programs, and supporting local youth hockey and hockey development at all levels.
More than 30 youth players have traveled to Boston from China with Ocean 24 SE's client O.R.G. Packaging to participate in the 2018 Boston Bruins Winter Clinic this week at Warrior Ice Arena and TD Garden.
The Los Angeles Kings and Vancouver Canucks played two preseason games in China, the first NHL games ever played in China, as a first step toward growing the game in the world's most populated country.
The Kings defeated the Canucks 5-2 before 10,088 at Mercedes-Benz Arena in Shanghai on 9/21 and 4-3 in a shootout before 12,759 at Wukesong Arena on 9/23 in Beijing.
The teams also held youth clinics in Shanghai, and the NHL held a Fan Fest in Beijing.
China has enormous potential because of its population of 1.3 billion, its growing economy and the 2022 Beijing Olympics. The Chinese government wants 300 million to participate in winter sports leading up to those Olympics, and it asked the NHL to help grow hockey by lending its expertise in building hockey infrastructure and a national team, and by playing games in the country.
It's wonderful that the Kings and Canucks got to see new places like the Bund in Shanghai and Great Wall in Beijing, that they got to try new foods and be together overseas and bond. Those are life experiences they'll never forget.
It's wonderful that expats got to see NHL games and wear jerseys from around the League, that Chinese kids already playing hockey got to meet players, get autographs from them and even skate with them. The NHL needs all its fans, however far flung. It needs to give oxygen to the first flickers of the flame.
It's wonderful that the 10,088 fans who attended the game in Shanghai waved rally towels and "oohed" and "aahed" all the time, that the crowd of 12,759 in Beijing was bigger and more energetic. It gives you a glimpse of what could be.
But the real reason the Kings and Canucks made the trek across the Pacific, the real thing that will move the needle, is reaching new fans -- people with no hockey background who might get hooked on something else in a country where basketball, soccer, badminton and table tennis are popular. That's where the growth is.
"The responsibility once we leave is, how do we get kids on the ice?" Canucks coach Travis Green said. "How do we get kids playing hockey and falling in love with the game the way it is in North America? It's a great game. It's a fast game, competitive. I think it's a great sport to watch, especially live in person.
"Hopefully we can get people to fall in love with it in China, and the next time we come over there's more people playing the game."
The Boston Bruins, in partnership with Ocean 24 SE's client: O.R.G. Packaging made the organization's second official visit to China to continue to grow the sport of hockey, strengthen the connection between the Bruins and the local Chinese community in New England, and educate North American residents about the growth of hockey in China. "Bruins Global: China 2017" took place from July 23 to August 3 and featured current Bruins players Torey Krug , David Pastrnak , and Tuukka Rask along with Bruins Alumni Hal Gill and members of the Boston Bruins Corporate Partnership and Youth Hockey Development Teams. The trip's festivities kicked-off with the grand opening of a brand new state-of-the-art hockey rink built by O.R.G. Packaging where hundreds of fans and youth hockey players attended.
Led by Krug, Pastrnak and Rask, the B's organization embarked on a 14-hour trip across the world hosting several youth hockey on-ice clinics in both Beijing and Shanghai throughout the course of their 10-day visit. The clinics, which involved over 200 Chinese youth hockey players, included dry-land workouts where Bruins' players and staff lead youth hockey players through hockey-specific exercises and agility training aimed at improving on-ice performance. In addition to on and off ice training, Krug, Pastrnak and Rask also lead educational video sessions and breakdown various hockey strategies and techniques to Chinese players and coaches. The Bruins also fully immersed themselves into China's rich culture and partook in sightseeing at the Great Wall of China, Silk Market, Forbidden City, Tiananmen Square and much more.
In 2015, the Bruins became the first NHL team and first North American professional sports organization to partner with Ocean 24 SE's client O.R.G. Packaging which is based in Beijing, China. In early 2016, the Bruins hosted O.R.G. Packaging Night at TD Garden where the B's hosted nearly 30 Chinese Youth Hockey Players from the Beijing Hockey Association. Those players participated in numerous activities during O.R.G. Packaging Night including Future Bruins, Three Minutes of Fame and the pregame high-five line where they had the opportunity to fist bump the B's players before they took the ice against the Toronto Maple Leafs.
Later in July of 2016, the Bruins organization embarked on its first-ever official visit to China, where over 200 Chinese children attended the various clinics hosted by the Bruins and current players Matt Beleskey and David Pastrnak as well as Bruins alumni Andrew Raycroft and Bob Sweeney. In addition to hosting the youth hockey clinics, the Bruins players were able to explore Beijing and Shanghai, where they experienced the local Chinese culture. Beleskey and Pastrnak were each treated to custom made Chinese suits which they wore during the trip, that Pastrnak and Beleskey later wore to the Bruins first-ever Chinese Cultural Night hosted at TD Garden in Boston on February 12, 2017. Chinese Cultural Night coincided with a new group of Chinese youth players who visited Boston and included a ceremonial puck drop by O.R.G. Packaging Chairman Mr. Zhou Yunjie and the Chinese youth players. Other highlights of Chinese Cultural Night included sampling of Want Want Milk, a Chinese drink, and Chinese "Go Bruins" signs that were given to fans throughout the game. While Mr. Zhou Yunjie was in town for Chinese cultural night, he and Pastrnak engaged the local Boston Chinese community and visited the Boston Chinatown Neighborhood Center, where the pair helped children with arts and crafts, and gave out gift bags and tickets and to Bruins' Chinese Cultural Night game against the Montreal Canadiens.
Since the partersnhip with O.R.G was consummated, the Bruins have hosted over 100 Chinese youth hockey players from 2015 to 2017. Throughout their visits, the Chinese youth hockey players participated in clinics led by the Bruins Youth Hockey Development Team, played games against local New England youth hockey teams, explored the city of Boston and watched Bruins hockey games at TD Garden. The Bruins will continue to host a different group of Chinese youth hockey players in Boston each year, as part of their five-year partnership with O.R.G. Packaging. By the conclusion of the Bruins' 2017 trip, over 450 Chinese youth hockey players will have participated in the various clinics held by the team.
Last year's trip to China was featured in the Bruins television show, Behind the B, which airs locally on NESN. The episode, which chronicled the organization's trip, won the 2017 New England Emmy Award for Best Sports Series. The episode can be watched here: https://www.nhl.com/bruins/video/behind-the-b-season-4-ep-1/t-277463846/c-44882103
Ocean 24 SE Client: O.R.G. Packaging and the National Hockey League (NHL) announced a multi-year partnership in which O.R.G. Packaging will become a founding partner of the NHL® in China, and presenting sponsor of the first-ever preseason games played in China. The 2017 NHL China Games™ presented by O.R.G. Packaging preseason games between the Los Angeles Kings and Vancouver Canucks will be played on Sept. 21 at Mercedes-Benz Arena in Shanghai and on Sept. 23 at Huaxi LIVE Wukesong’s Le Sports Center in Beijing.
As part of the new deal, Ocean 24 SE's client O.R.G. Packaging, a metal packaging product manufacturer based in Beijing, will activate at the 2017 NHL China Games™ presented by O.R.G. Packaging as well as at League events in North America, and will help build and grow the sport of hockey at all levels in China. The partnership is an important piece of the NHL’s long-term commitment in China, and marks the League’s first sponsorship deal in China.
"O.R.G. Packaging is a partner who shares our passion, vision and commitment to growing the game of hockey at all levels in China,” said Keith Wachtel, NHL Executive Vice President and Chief Revenue Officer. “We’re honored to welcome Chairman Zhou Yunjie and O.R.G. Packaging to the NHL family, and look forward to working together to expose the game to as many people as possible in China. O.R.G. Packaging will be instrumental in delivering a variety of year-round initiatives that will positively impact Chinese players and fans on a global scale.”
“Partnership with the NHL will not only give O.R.G. the opportunity to introduce the world’s best hockey league to more young players in China, but also a platform for sports and culture exchanges between the two countries, which will in turn contribute to the Chinese ice hockey talent pool” O.R.G. Packaging Chairman Zhou Yunjie said.
In addition to activating in China, O.R.G. Packaging will receive prominent in-arena branding and camera-visible dasherboards with the NHL’s North American events and during the Stanley Cup Playoffs, which will be visible to Chinese viewers during NHL game broadcasts on CCTV and Tencent in China.
The new deal will also enable O.R.G. Packaging to build upon its existing Club sponsorships with the Boston Bruins, Los Angeles Kings and Washington Capitals. As part of these partnerships, O.R.G. Packaging has been working with the respective teams to grow the game of hockey in China. Initiatives have included special themed in-arena Chinese cultural nights to celebrate Chinese New Year, and exchange programs with NHL players, executives and staff visiting China in the off-season to host youth hockey camps, clinics and workshops. The NHL Clubs have also hosted youth hockey players from the Beijing Hockey Association, who participated in clinics and games with local minor hockey league teams.
More information on the 2017 NHL China Games™ presented by O.R.G. Packaging will be released at a later date, including ticketing and broadcast information.
作为新协议的一部分，美国海洋贰拾肆体育娱乐客户奥瑞金，一家总部位于北京的金属包装制造龙头企业，将参与由奥瑞金特约赞助的2017 NHL中国赛以及联盟在北美的赛事活动，并在各个层面促进冰球运动在中国发展。奥瑞金周云杰董事长希望将NHL 引入中国的强大意愿最终促成了此次由奥瑞金特约赞助的2017 NHL中国赛。双方的合作是NHL对中国的长期承诺，这也是联盟与中国企业签订的第一份赞助协议。
Repost: LOS ANGELES – High above the ridiculousness that is the NHL All-Star Game, a 55-year-old Chinese billionaire looks on from his suite at the Staples Center. It’s the ultimate juxtaposition on a couple of levels. Chinese billionaires don’t often attend hockey games and this game doesn’t really represent anything remotely close to NHL hockey. At one point, an associate who hands out wooden business cards that cost five bucks each, pulls up a clip on his smart phone of a goalie making a diving save.
“I goalie,” the Chinese billionaire says proudly.
Meet Zhou Yunjie, the chairman of a company called ORG Packaging based in Beijing. In 2016, he was ranked No. 271 on Forbes’ China Rich List with a net worth of $1.2 billion, up from No. 348 the year before. When you’re this rich and accomplished, people call you Mister. So most people in North America refer to him as Mr. Zhou (pronounced JOE). And if he hadn’t already existed, there’s a good chance the NHL would have tried to invent him.
A billionaire whose goal is to grow hockey in the world’s most fertile and unexplored market? Are you kidding? With the 2022 Winter Olympics going to Beijing, there has been an explosion of interest in winter sports in China, a market that is continually grasping the concept of sports as a form of entertainment. And Zhou wants to work with the NHL as a conduit to that market.
“We are looking forward to future cooperation with the NHL,” Zhou told THN.com through a translator during all-star weekend. “I would really like to work with them.”
And the feeling is mutual. Deputy commissioner Bill Daly recently returned from a trip to China where he had meetings with seven different governmental and private sector companies in three days. ORG already has partnerships with the Boston Bruins, Washington Capitals and Los Angeles Kings. In fact, the Bruins will be holding their second ORG Night Sunday when they host the Montreal Canadiens and Zhou will be on hand to conduct the ceremonial faceoff. ORG was a sponsor of the World Cup of Hockey, had board advertising at the All-Star Game and currently has a deal with young Bruins’ star David Pastrnak. Daly told THN.com that the NHL and ORG are “in an advanced stage of discussions,” to have ORG on board as a league sponsor.
“Hockey is the No. 1 sport on ice. It’s marketable and there’s a big market there."
“We are thrilled with the relationship we and our clubs have established with Mr. Zhou and the interest he has shown, and the investment he has made, in the NHL,” Daly said in an email to THN.com. “Certainly it is helpful to have that relationship as we attempt to broaden and deepen our ties with the Chinese business community. But what we are finding is Mr. Zhou is not alone in his interest in hockey. There seems to be a real appetite in the Chinese business community to associate with the North American sports business. And we think we can be a beneficiary of that.”
The NBA has had a foothold in China for more than two decades now. This past year marked the 10thedition of the China Games featuring preseason games between two NBA teams, something the NHL hopes to replicate next fall with exhibition games featuring the Kings and Vancouver Canucks. The NBA is now a huge part of Chinese culture, aided by the fact that homegrown 7-foot-6 center Yao Ming had a Hall of Fame career with the Houston Rockets. Zhou Qi, a 7-foot-2 forward who was drafted in the second round last June by the Houston Rockets, is currently playing in the Chinese Basketball Association and hopes to follow in Ming’s footsteps.
As is the case with most non-traditional hockey markets, there is almost no grassroots connection to the game and that is a huge obstacle. But even that might be changing. The Chinese government is trying to build between 200 and 300 indoor rinks in the next couple of years and, funded by Zhou’s company, young Chinese players have been making pilgrimages to both Boston and Washington to do skill development with NHL teams. Two dozen young Chinese players just completed a 12-day camp at the Capitals practice facility and 25 more will spend the next couple of weeks working with the Bruins.
Zhou said there are currently about 2,000 kids and 100 clubs playing in the Beijing area, a number he said will grow with more state sponsorship of the game.
“People’s lives in China are getting better and they are turning to the concept of competition in the sports into entertainment,” said Richard Zhang, president of Ocean 24 Sports and Entertainment, who helps Zhou put together his deals in North America. “Hockey is the No. 1 sport on ice. It’s marketable and there’s a big market there. That’s why (Zhou) is putting his energy into this.”
It all started with a lunch meeting during the World Cup. Judd Moldaver, an agent with the CAA Agency that represents Pastrnak, thought it would be a good idea for Kings president of business operations, Luc Robitaille to meet Zhou. The Kings’ parent company, AEG, owns the Mercedes-Benz Arena in Shanghai and the MasterCard Center in Beijing.
The two hit it off over their lunch in Toronto and that led to Robitaille inviting Zhou to come to all-star weekend. And the best part of it all? Robitaille also invited Zhou to play goal in the celebrity all-star game that was held the day before the main event.
“He loves the game and he loves Bobby Orr,” Robitaille said. “He really enjoyed himself in the game and I think he and the guys got a big kick out of it.”
Zhou has been on Forbes’ billionaire list for two years now and is described by the magazine as a self-made billionaire. He founded his company along with his mother in 1984, starting with four employees. Almost a quarter of a century later, ORG is a publicly traded company that has about 4,000 employees and boasts Red Bull, Coca-Cola, Budweiser and Campbell’s Soup as some of its major clients. ORG is China’s leading producer of three-piece cans, which are used primarily for food, and two-piece cans, used for soft drinks and beer.
Zhou started playing hockey as a goalie in Beijing when he was 12 and has had a fascination with the sport ever since. He regularly watches NHL games and is interested in hockey not only as a business venture, but in growing the game in China on the grassroots level. According to the International Ice Hockey Federation, China currently has about 1,000 registered players, which means a hockey player is literally one in a million. With that kind of potential for growth, Zhou is using his partnerships with NHL teams to expose young players to the kind of coaching they need to become elite players.
“With people like that wanting to push the development of the game with us, it’s absolutely phenomenal."
Zhou has arranged for current and former Bruins to go to China to conduct hockey clinics in the summer and this coming summer, Capitals coach Barry Trotz and several alumni players will be making a trip to hold another camp. Zhou has also arranged for players from the Beijing Primary School to attend camps in both Boston and Washington. This week, the Bruins will host 25 players and the Capitals recently wrapped up a 12-day session with 24 players ranging in age from six to 12 that finished with a scrimmage against a group of local players at the Verizon Center between periods of the Capitals game against the Bruins Feb. 1.
“I was definitely pleasantly surprised,” said Dan Jablonic, the hockey director at the Kettler Capitals Iceplex. “I wasn’t sure what to expect, whether it was going to be a learn-to-skate, learn-to-play clinic, but they all could skate really well. I would say the majority of the players had ‘B’ or ‘A’ level travel skills and there were actually two players who were top players, who were definitely ‘AA’ or ‘AAA’ players.”
What Jablonic found with the players he coached was they had a very good handle on individual skills. He found a group of kids that listened well, worked very hard and kept their attention focused even at the end of the second of a two-a-day session.
“To see how well these kids listen was really a coach’s dream,” Jablonic said. “At the end of a two-a-day when most kids are really out to la-la land, these kids stayed focused and would sit and take a knee and listen and watch, even when they were tired.”
Where they are lacking, Jablonic said, was in game concepts and the team game, something he attributed to the fact that so many of the young players receive the bulk of their coaching in one-on-one settings. Jablonic said the one player he classified as a AAA player had tremendous individual skills, but found himself turning the puck over in game situations because he was trying to do too much on his own.
“We tried to get them to understand the concept of them really giving the pass and going to the open area and understanding that you might be skilled, but you have to utilize the other four players who are out on the ice with you to become a better player,” said Jablonic, who played at the University of Minnesota-Duluth and the ECHL before playing briefly in Sweden. “That’s a part of their game that was a little bit of a weakness, but they were willing to learn that. I was surprised at how well they moved the puck over the course of their time there and became willing to pass the puck, get it back and utilize the whole ice.”
And this is where the cultural differences might be something of an obstacle. As is the case in North America, a good number of former players have seen an opportunity to make a living as skills coaches in China and they have been coming from Russia and other former Soviet countries. There are even some Canadians coaching there. It has led to what Jablonic calls, “almost a figure skating model” where coaching is much more focused on the individual. That could change if the government does manage to build all those rinks and makes the game accessible to more people.
But development takes time. Lots of it. The Sunbelt states producing top players is a relatively new phenomenon and kids not having places to play is a barrier to development. Two years ago, the New York Islanders drafted Andong Song in the sixth round. Song was born in Beijing and began playing hockey there, but moved to Canada when he was 10 and now 20, is playing for the Madison Capitols of the USHL, where he has played 33 games with no points. Players who are willing to go to the lengths that Song and his family have gone to develop as hockey players might be the key to that development, at least in its infancy stages. Jablonic said that a number of players who took part in the most recent camp are already making plans to come back this summer for a deke and score school.
“I think it would be great for Hockey Canada and USA Hockey to help them with the proper development model,” Jablonic said. “I don’t agree with what they’re doing right now. You hear some of the coaches talk about it who were with this group and they were saying certain guys come in and they’re identifying players so early and if that coach has a group of really good mites or squirts, that doesn’t predict how good those kids are going to be as bantams and they’re excluding a bigger pool of players.”
There are critics of the development model over here that might complain about the same thing happening, but the difference here is the massive pool of players. But in terms of building the game, that’s where the NHL might come in. At least that’s what Daly found when he visited there.
“What I sensed was a real welcoming and open attitude to having us there, having us do more things there, making our games more available and accessible there,” Daly said. “They were very encouraging of us bringing our teams and games to China, helping and supporting the Chinese youth hockey infrastructure and assisting them in building a national program. In every one of the meetings I had, it was mentioned that while hockey doesn’t have as much exposure as basketball in China, our game was very popular with the Chinese youth and teenagers who were fascinated by the skill and pace of hockey played at a high level.”
So perhaps hockey isn’t just a unique fascination of one of the country’s billionaires, though having someone like that advocating for the NHL and the game certainly doesn’t hurt. As Daly pointed out, building and growing winter sports there is a priority at the highest levels of government. Hockey can’t help but benefit from that, but the NHL has to be there to showcase its product in more than just pre-season games. That will require it to send players there for the 2022 Olympics, which could be good news for those still holding out hope for 2018 in Pyeongchang. If the International Olympic Committee draws a line in the sand and says no Beijing without Pyeongchang, that could be enough to prompt the NHL to rethink its position.
Zhou, meanwhile, will keep pushing. He has had a number of meetings with both Daly and commissioner Gary Bettman and the two of them held a breakfast meeting during the all-star festivities to discuss business opportunities. And if the NHL is looking to maximize revenues, it could do worse than turn its efforts to a country with 1.4 billion people.
Or as Robitaille said: “With people like that wanting to push the development of the game with us, it’s absolutely phenomenal. It’s a great market and at the end of the day, if you grow the game, there’s more money for everyone.”
The Boston Bruins hosted the 2nd Annual Chinese Cultural Night presented by Ocean 24 SE's client O.R.G. Packaging on Sunday, February 12 during their home game against the Montreal Canadiens . Mr. Zhou Yunjie, O.R.G. Packaging Chairman, joined by several Chinese youth hockey players to participate in the ceremonial puck drop.
The Bruins have hosted a group of youth hockey players from China that have participated in clinics with Bruins coaching staff, off ice training, and hockey equipment fittings, among other activities for 10 days. The group of Chinese youth hockey players were in attendance for the game Sunday night and participated in several in- game experiences such as Three Minutes of Fame, high five line, bench assistants and ice resurfacer rides.
Want-Want Milk, a Chinese drink, were available for fans to sample on the concourse throughout the night. Chinese “Go Bruins” signs were given to fans when they enter through the turnstiles.
In 2015, the Boston Bruins entered into a partnership with Ocean 24 SE client O.R.G. Packaging which is based in Beijing, China. The Bruins were the first NHL team and first North American professional sports organization to have a partnership with O.R.G. Packaging. The goal of the partnership is to grow the sport of hockey in China, strengthen the connection between the Bruins and the local Chinese community in New England, as well as educate North American residents about the growth of hockey in China.
This past summer, current Bruins players Matt Beleskey and David Pastrnak, along with Bruins alumni Andrew Raycroft and Bob Sweeney visited China as a part of "Bruins Global: China 2016" presented by O.R.G. Packaging.
Chinese Cultural Night is part of the Bruins ongoing participation in Hockey is for Everyone month.
Ocean 24 SE's client ORG Packaging held the first annual Chinese Cultural Night with the Washington Capitals as the team played the Boston Bruins on February 1, 2017.
The evening began with children from the Beijing Primary School playing a game of hockey on the Verizon Center ice.
The game was the culmination of an amazing trip for the 23 youth players from Beijing, China - who spent 12 days in Washington, D.C. learning everything there is to know about hockey as well as enjoying all thing Washington D.C. thanks to ORG Packaging.
The Capitals then hosted a press event prior Chinese Cultural Night presented by ORG Packaging announcing the team's Hockey Is For Everyone Month initiatives. The press event featured Ted Leonsis (founder, majority owner and CEO of Monumental Sports & Entertainment), Raul Fernandez (Monumental Sports & Entertainment owner and vice chairman), Mr. Zhou Yunjie (ORG Packaging Chairman), Bin Li (Counselor of Economic Section, Chinese Embassy) as well as children from the Fort Dupont Ice Arena, the American Special Hockey Association, the Kettler Capitals Iceplex hockey program and students from the Beijing Primary School.
Then it was time for the festivities to begin! The Capitals inaugural Chinese Cultural Night kicked off with an amazing display of lanterns and balloons for fans entering Verizon Center as well as a traditional Chinese String Band serenading the concourse.
Mr. Zhou Yunjie and two chlidren from Beijing were our honored guests to drop the ceremonial first puck to kick off the game.
And during second intermission, the children from the ORG Youth Hockey Program were able to come back out onto the ice and play in front of everyone at Verizon Center.
Ocean 24 SE's client, the leading packaging company in Asia: ORG Packaging has become the "Exclusive Official Chinese Outreach Partner" of the LA Kings in the National Hockey League.
Ocean 24 Sports & Entertainment's client ORG Packaging has become the "Exclusive Official Outreach Partner" of Monumental Sports & Entertainment.
MSE is the owner of the Washington Capitals (NHL), the Washington Wizards (NBA), the Washington Mystics (WNBA) and the Verizon Center.
Ocean 24 SE 2016 Basketball Camp is in full action in China!
Matt Beleskey and The Bruins Global crew teaches China's youth the game of hockey in Shanghai, China.
The Bruins Global 2016 China tour is made possible by Ocean 24 SE's client ORG Packaging. ORG Packaging is the Exclusive Official Outreach Partner of the Boston Bruins.
作为此次中国行的最后一站，旺旺·奥瑞金波士顿棕熊队官方训练营上海站的开营，再次让波士顿棕熊队的现役球员和青训教练们感受到中国青少年及家长对冰球运动投入的喜爱和热情。而对于首次在中国开展球队官方训练营，波士顿棕熊队也是尤为重视。旺旺·奥瑞金波士顿棕熊队官方训练营上海站延续了北京站强势的青训教练及明星球员队伍，球队的青训经理Mike Dargin、有着10年培训青少年教学经验的球队客户关系总监Scott Brown、有着15年培训成人/青年教学经验的球队董事成员Bob Sweeney等有多年丰富教学经验的美国国家认证教练及棕熊队青训教练团队均亲临指导。球队的左翼先锋现役球员Matt Beleskey以及已经退役的前棕熊队传奇门将Andrew Raycroft也倾力助阵，与上海训练营的孩子们做标准的动作示范和精彩互动。
Hockey is hockey.
That’s one of the immediate realizations, upon first arriving at Xiaolang International Ice Rink in Beijing, China.
The rink is nearly 7,000 miles away from Boston. It has two sheets of ice, with overlooks for spectator viewing. There are signs lining the walls, with one that projects the motivational motto: “Be Hungry. Be Crazy.”
It is the home rink of the Little Wolf hockey family, but it served as the Bruins’ home away from home for a week of youth hockey clinics.
The mission? To help grow the game.
Current Bruins Matt Beleskey and David Pastrnak made the trek across the world to help host the clinics, along with alumni Andrew Raycroft and Bob Sweeney, and the Bruins Youth Hockey Development Team.
The trip — “Bruins Global: China 2016” — was made possible through a partnership with Ocean 24 Sports & Entertainment client, Beijing-based company O.R.G. Packaging and the Chairman of O.R.G., Mr. Zhou Yunjie. It represents a joint initiative to help introduce the Bruins to hockey and culture in China, while they help grow the sport of hockey abroad with their knowledge and skills.
“It’s been great,” Beleskey said of the experience. “You see all of the kids having fun and working hard. When you see kids playing hockey and having fun, it’s always a good time.”
“I want to thank Mr. Zhou and everybody from O.R.G. for their hospitality,” said Sweeney, current Executive Director of the Boston Bruins Foundation. “Ever since we landed, everything has been great. They’ve really looked after us on the ice, off the ice. Great food — we’ve had some fabulous meals, which has been really fun and really a unique experience, so ‘thank you’ on behalf of the Bruins. The hospitality from O.R.G. has been off the charts.”
With a week of the trip wrapped up, the Bruins were set to jet two hours South of Beijing and head to Shanghai for three more days of youth clinics, before returning to North America. In all, the trip spans 13 days.
“It’s great to be able to come over here and try and teach kids from across the world,” said Beleskey. “They don’t speak the same language, but you can still talk about hockey or teach hockey, so it’s been great for us to come over here and be able to do that, and we’re just having fun with it.”
For six hours every day, Chinese youth players ages 6-14 participated in the clinics, learning from the pros.
There was plenty of patience involved with the language barrier, but often hockey can often be best learned by watching, and repetition.
“Some of the terms in hockey are motions, so they can watch you do a drill and then know what to do,” said Beleskey. “So it’s fun to watch them have fun and to see the game being loved over here as well.”
The Bruins have been actively learning the language, though, to try and communicate better with the kids.
“I try to,” smiled Beleskey. “Usually they just look at me like I’m crazy when I’m trying to say it, so I think I’ve got some work to do there.”
The clinics also took the Bruins back in time, to their days attending hockey camps and learning the game.
“The guys have been great,” said Sweeney. “Especially with demonstrating the drills. I think the younger kids really gravitated towards a guy like David.”
“It’s definitely a new sport for them — it’s not something they’re used to playing forever, so it’s new but I think every year, it’s going to be bigger,” said Pastrnak. “They’ve got the people who can play hockey — it’s just about them learning it and finding the right people who are going to teach them.”
The Bruins were hands-on all week, leading on-ice instruction, as well as off-ice training, teaching new stretches and drylands routines catered towards hockey.
“I think for them to learn a little bit of off-ice training, it’s important, because it’s a big part of training for hockey now, how you deal with it off the ice,” said Beleskey. “I’m teaching them a couple of drills that we know, and I’m sure they could teach us a few things as well.”
The “Bruins Global” trip first kicked off with a ceremony to welcome the Bruins to Beijing at the “Bird’s Nest,” the main Olympic stadium used during the Summer Olympics in 2008.
Mixed in with the clinics, there have been plenty of introductions to the local food, hospitality, and historical attractions with sightseeing to the Summer Palace, Forbidden City and, of course, hiking the Great Wall.
“There’s so much history,” said Sweeney. “Some of the parts are 5,000 years old, which is incredible, so that’s a unique experience in itself, being able to see all of the history in China.”
After the clinics wrapped up, there was a Hockey Fan Fiesta at an massive shopping mall in Beijing, Paradise Walk, complete with an indoor ice rink in the middle of the mall.
The Bruins signed autographs, posed for countless photos and ran through basic fundamentals on the ice for youth players. The extravaganza and enormously warm welcome was likely not what the B’s crew expected, but the week has not been short of pleasant surprises.
“I never imagined playing and teaching hockey in a mall in Beijing,” smiled Raycroft. “So it was a lot of fun. The kids were excited and everyone seems to be happy that we were here, so it was a good time and we had fun.”
“You know, you never really know what you’re going to get, so for them to be excited to see us, is fun and it gets us excited to go out and try and help them out as much as we can.”
Overall, the trip has been an eye-opening experience, as well as an introduction to the sport’s current state and potential for growth in China.
“It’s been incredible; it’s been wild,” said Raycroft. “Lots to see, lots to take in, and Beijing’s been a great city for us to travel around and see, and I think we’ve done most of it now, so it’s been fun. Off to Shanghai next!”
“It’s been great that [O.R.G.] was able to make this partnership with the Bruins and be able to bring us over here and show us their world,” said Beleskey. “They were over in Boston earlier this year — I think everyone had fun there and we’re having a great time here in China.”
The Bruins have certainly enjoyed the experience thus far, with plenty more to take in from Shanghai.
“You come over here and you see kids and maybe they don’t get to watch as much hockey, but the game seems to be taking off here,” said Beleskey. “I think it’s great for the growth of the game and the growth of China’s hockey.”