Ocean 24 SE Client ORG Packaging's Chairman：Mr. Zhou Yunjie has been named one of "100 People of Power in Hockey" by The Hockey News for the 2nd consecutive year.
NBC News: Chinese billionaire partners with L.A. Kings to bring hockey to China's youth
If one Chinese billionaire and the NHL's Los Angeles Kings have their way, ice hockey will be flourishing in China well beyond 2022.
That’s the year Beijing will host the Winter Olympics. When China won the bid, President Xi Jinping pledged to get 300 million Chinese involved with winter sports by 2022 — a bold commitment for a normally summer sports-focused nation.
Aiding in that effort is billionaire Zhou Yunjie, who’s the chairman of Ocean 24’s client, Chinese company ORG Packaging. Zhou, more than even the National Hockey League itself, has driven the growth of hockey in China. Fans may recognize ORG Packaging from the Chinese advertisements on the boards at a number of NHL arenas. Improbably, Zhou fell in love with the sport as a teenager in Beijing in the 1970s.
"There's no tradition of hockey in China," Richard Zhang, who works directly with Zhou and is president of Ocean 24 Sports and Entertainment, told NBC News. He added that it has a relatively small following in the country, particularly compared to basketball or soccer.
"We always joke with [NHL commissioner] Gary Bettman and the owners when we meet them, it's like a unicorn to find a Chinese businessman who loves hockey," Zhang said. "Mr. Zhou is that unicorn. We feel lucky that there is a Mr. Zhou who's willing to spend his resources and energy and connections to grow the sport."
Last year, ORG Packaging partnered with the Kings to establish the Beijing Jr. Kings, the NHL's first full-time youth development program in China. In August, the Kings hosted the inaugural Beijing Jr. Kings Camp, sending Goaltending Coach Bill Ranford, along with alumni Peter Budaj and Derek Armstrong, to China to work with 30 hockey players 14 or younger. Resident Beijing Jr. Kings coaches Tim Watters, Hannah Westbrook and Nick Lehr were also in attendance.
"I was quite surprised how many kids play hockey in Beijing and in China," Watters, a former Kings defenseman, said. "The overall skill level is better than what I thought it would be."
Westbrook agreed, "I have been blown away by not only the amount of youth hockey players involved in the sport, especially the numbers below the age of 8, but by how talented and skilled these individuals are."
Zhang said it was Zhou’s goal to provide kids in Beijing with the best youth hockey programs available.
"We could potentially have a hundred [registered players] by this time next year," offered Josh Veilleux, senior vice president of global partnerships for AEG Worldwide. AEG owns the Kings.
While the kids involved in the camp won't be old enough to play for Team China by the 2022 Games, that's not the aim.
"The front line is to start with young fans, get them on the ice or off the ice," Zhang said. "The NHL, for example, has been working with local schools to give them ball hockey. So, it's not necessary to get them on the ice first."
However, Kings President Luc Robitaille said that there was a solid foundation for the sport in Beijing. "Technique-wise, the kids have always been really good skaters,” he said. “But what was missing was a little bit of the coachability as far as the structure in how the game is played."
Robitaille, of course, knows a little bit about how the game is played. The Hockey Hall of Famer explained how Beijing Jr. Kings coaches are teaching an unfamiliar sport.
"Soccer's played worldwide. Our game is a lot like soccer, where if you want to be successful, you have to do a give-and-go, you have to give up the puck and skate to the next hole. That's what we're trying to teach," Robitaille said. "We use that, especially when we know the kid has played soccer. It's an easy example to give them. Like the way you regroup in soccer, you can do the same in hockey."
Like soccer, the goalie is also the backbone of a team's success. China, however, is still far behind in terms of developing world-class keepers. But according to goaltending guru Ranford, they're on the right track.
"It starts from creating a foundation of basic skills that all goalies must learn. The Beijing Jr. Kings have hired a goalie coach to help develop their young goalies, which is a huge step in the right direction to develop future goalies in China," Ranford said. He added that there’s still a need for higher-level goaltending instruction for those who are 16 and under.
This isn't a plan for 2022, it's a plan for 2042.
"Our deals with teams and the league are all long-term, multiyear, it stretches after 2022," Zhang said. “We want to see the growth of the sport in the long run, after the Olympics. The Olympics serve as a springboard, we call it the golden opportunity. We see it as a boost, not a final destination."
Front Office Sports: To Grow Hockey In China, Kings Take A Page Out Of SoCal Playbook
Since retiring from the NHL in 2010 after a 17-year playing career, Derek Armstrong has dedicated much of his time to coaching youth hockey.
Working with children in his home country of Canada, he often stresses having fun to ensure that they fall in love with the sport and become lifelong hockey fans, regardless if they become the next Sidney Crosby or Jack Hughes.
Armstrong has been taking that same approach in teaching hockey to children in what many across the NHL feel is the league’s biggest market for growth: China.
“It’s not much different than coaching hockey in Canada – the kids are all hard workers, and they can all skate – which is obviously important,” said Armstrong.
Armstrong has traveled to China six times to help coach hockey as part of the Los Angeles Kings’ efforts in the country – Armstrong spent six seasons with the Kings during his NHL career.
Last year, the Kings launched the first-ever hockey development initiative for any NHL team in China with the Beijing Jr. Kings, a program for kids aged eight-to-10 years old. It was also the Kings’ first hockey development program owned and operated outside of Los Angeles. In 2017, the Kings played the Vancouver Canucks in the first NHL games in China.
This August, the Kings held the first Beijing Jr. Kings Camp, a five-day camp that saw the team host 30 children aged six through 14 that featured both on- and off-ice training and games led by Kings’ alumni and coaches.
The team’s efforts in China have been bolstered by its partnership with Beijing-based ORG Packaging, which has quickly become one of the biggest boosters of ice hockey in the country while looking to copy a bit of what has made the Kings successful in their home state – a place that many once felt ice hockey could or would not work.
“The Kings are very unique – it’s Southern California, it’s warm and sunny; many call it a ‘non-traditional hockey market’,” said Richard Zhang, the president of Ocean 24 Sports and Entertainment Corporation, a sports marketing agency that works with ORG in regards to its hockey relationships.“But to grow the game and find success in a non-traditional market you have to be creative, and that’s what the Kings have done and that is what we want to do in China – attract new fans and grow the sport.”
In addition to its partnership with the Kings, ORG Packaging also has team level deals with the Boston Bruins and the Washington Capitals. It also has a league-level deal with the NHL, heavily supporting the league’s efforts to grow the sport in China as well.
Josh Veilleux, senior vice president of corporate partnerships for AEG Global Partnerships, said that while the company is technically considered a sponsor, that he views the relationship as “more about doing something different and something that can have a big impact.”
“Our overarching desire is to grow the game of hockey – that’s what we have tried to do across the board here in Los Angeles and California,” Veilleux said. “With ORG, they want to grow the game in complete partnership with our efforts.”
Growing up in a hockey family who lived just outside of Boston, Veilleux compared to where China is now in terms of exposure to ice hockey as not far off from where Southern California had been in the past.
“I remember when I moved here 13 years ago, coming from a place where every town had a rink to here where there weren’t varsity hockey programs,” he said. “It changes your mindset in terms of having to grow the game in a different way when you’re competing with a lot of different things – it’s a similar mindset that we’re trying to have as it relates to China.”
Those involved all admit that hockey does have a lot of room to grow in China, where the NBA is by far the most popular sport. The NBA estimated that of the more than 1.3 billion people who live in China, 640 million of them watched some sort of NBA programming during the 2017-2018 season, and more than 300 million play the sport.
While it’s unclear how much traction the sport of ice hockey has gained in recent years, efforts are continuing. The league first brought two exhibition games to the country in 2017, repeating that in 2018, and it has a deal with the NHLPA to host games in the country in six of eight years. The NHL has broadcasting and streaming deals with CCTV and Tencent.
This year, while efforts to play exhibition games ahead of the 2019-2020 season were postponed due to scheduling conflicts that arose with the 70th anniversary of the founding of the People’s Republic of China, the NHL and the Washington Capitals worked together to send Alex Ovechkin to the country as a league ambassador.
With the NHL’s efforts to grow in China, there is a brand-building benefit for the Kings to be this deeply involved in the country as well.
“The more we can do to get our brand to become more than just domestic and nationally known and ultimately become international, we see that as a whole new way of fandom starting,” Veilleux said.
Still, he noted, the Kings are not losing sight of the ultimate reason for this effort.
“It’s all about the growth of the Beijing Jr. Kings, and getting that group from 40 to 100 to 500 over the next few years,” Veilleux said. “We know everything we’re doing might be baby steps, but from our long-term viewpoint it’s all about constant growth and progress.”
The Kings are looking to further bolster the Beijing Jr. Kings effort, which has three coaches stationed in the country year-round. Veilleux said the team will be creating more content this season specifically for the Chinese-language audience and is planning on bringing more Chinese players to Los Angeles to experience hockey in the U.S. The team also hosts a Chinese heritage night at a home Kings game at the Staples Center, which includes a large fan festival in LA Live celebrating Chinese culture.
Zhang said ORG is still working with the teams and the league to build a “base, a foundation” for the sport in China.
“For hockey to grow, people need to learn and they need to understand it first – that will come through camps like this and when they can experience NHL games,” Zhang said.
That will come through deeper activation with ORG’s team partners, potentially bringing more players and coaches over to help grow the game in China on a year-round basis, as well as developing grassroots promotions in schools and residential areas.
From Armstrong’s point of view, he sees the same opportunity for the sport.
“You can’t go over for one week and expect things to change – we need to be pushing the game, and pushing the growth of it,” Armstrong said. “Once you play the sport of hockey, you tend to fall in love with it, so we just need to find the kids who want to play.”
LA Kings Host First Annual Beijing Jr. Kings Camp with ORG Packaging
From August 19 through 23, the LA Kings hosted 30 kids at the first annual Beijing Jr. Kings Camp as part of the team's partnership with Ocean 24’s client China-based company ORG Packaging.
There were plenty of Kings personalities in attendance, including alumni Peter Budaj and Derek Armstrong, Goaltending Coach Bill Ranford, Beijing Jr. Kings Head Coach Tim Watters and Beijing Jr. Kings Assistant Coach Hannah Westbrook and Beijing Jr. Kings Goalie Coach Nick Lehr.
Upon arrival at the camp, the kids were provided with a gift bag, t-shirt and Beijing Jr. Kings camp jersey.
The attendees, who ranged between ages 6-14, participated in four days of on-ice drills and dryland drills, with a mock NHL game on the final day.
During the mock NHL game, players were split into two teams, coached by Budaj and Watters, with Ranford and Armstrong acting as referees.
Each player was announced on the loudspeaker as they came onto the ice, before the Canadian and Chinese national anthems played.
Off the ice, the coaching staff participated in a variety of activities, including a Peking Duck dinner with Chairman of ORG Packaging Mr. Zhou. Plus, they visited historic attractions like the Great Wall of China, Tiananmen Square, and the Forbidden City.
The parents of the Beijing Jr. Kings were also kind enough to host a traditional Chinese Hot Pot meal for everyone.
At the end of camp, each participant received a certificate of participation signed by each of the four coaches... and a lifetime of memories!
This upcoming season, the Beijing Jr. Kings will travel to LA to be part of an international tournament hosted by the Kings. During this trip, on January 29, the team will also be recognized at the Kings Chinese Heritage Night game presented by ORG Packaging.
Ocean 24 SE Clients Chairman has been named one of "100 People of Power in Hockey" by The Hockey News
Ocean 24 SE Client ORG Packaging's Chairman has been named one of "100 People of Power in Hockey" by The Hockey News, and was featured on the cover of the magazine.
2019 LA Kings Chinese Heritage Night Presented by ORG Packaging
2019 Beijing Jr. Kings Trip to LA
Last week, the Beijing Jr. Kings headed out to Los Angeles to spend a week with the LA Kings and Ontario Reign. Plus, they got the opportunity to experience the awesome practice facilities, AHL and NHL games, and more!
Beijing Jr. Kings is a youth hockey program run by the LA Kings and Ocean 24 SE’s client in Beijing, China.
The Beijing Jr. Kings arrived in LA on Sunday, February 10 and immediately got going with their busy schedule.
First Stop: The Reign game at the Citizen's Business Bank Arena.
From being on the ice for the anthem to getting a postgame meet and greet, it was a good night for these kids.
Next, they got to check out the Kings brand new Off-Ice Training Center! While at the facility, they got to develop their skills with the help of HockeyShot's equipment and the Kings Hockey Development Team.
But the day's fun really started when they hit the ice with a couple of the Reign players.
Then, on Wednesday, they watched the Kings practice while getting ready to hit the ice with Kings Alum Derek Armstrong.
Every young hockey player dreams of getting to skate with NHL players.
Now, these Beijing Jr. Kings get to check that of their bucket lists.
After exploring the practice facilities at Toyota Sports Center, the Beijing Jr. Kings finally made their way to STAPLES Center for two Kings games on Thursday and Saturday.
While the week with the Beijing Jr. Kings has come to an end, it was an incredible time having them out in LA and we wish them the best of luck in their season!
Go Beijing Jr. Kings Go!
2019 ORG Boston Bruins Chinese Cultural Night & Youth Clinic
On Tuesday, February 12, the Boston Bruins hosted Chinese Cultural Night presented by Ocean 24 SE’s client : O.R.G. Packaging at their game against the Chicago Blackhawks at TD Garden. Mr. Zhou Yunjie, chairman of O.R.G. Packaging participated in the ceremonial puck drop. The Bruins hosted over 20 Chinese youth hockey players in Boston for 10 days. This marks the fourth year that a group of Chinese youth players have traveled to Boston as part of the partnership with Ocean 24 SE’s client O.R.G. Packaging which began in 2015.
The group of Chinese youth hockey players was in attendance for the game and participated in several in- game experiences such as Three Minutes of Fame, high-five line, bench assistants and ice resurfacer rides.
The Bruins wore special Chinese-themed jerseys for warmups. Fans were also given Chinese "Go Bruins" signs upon entering through the turnstiles, and there were also Chinese calligraphy station and a traditional Chinese New Year Lion Dance performance on the TD Garden concourse.
Throughout their time in Boston, the Chinese youth players participated in on-ice and off-ice clinics and training sessions led by the Boston Bruins Youth Hockey staff and alumni, and played games against local youth teams.
The Boston Bruins organization has been heavily involved in growing the game of hockey in China for the past three years after partnering with Ocean 24 SE and our client: O.R.G. Packaging in 2015. The Bruins became the first NHL team and first North American professional sports organization to partner with O.R.G. Packaging which is based in Beijing, China.
This past summer, the organization made its third annual official visit to China, where current Bruins players Danton Heinen and Sean Kuraly, alumni P.J. Stock, and Providence Bruins Head Coach Jay Leach led on-ice and off-ice clinics for Chinese youth players. In addition, the Boston Bruins and Calgary Flames traveled to China to play two preseason games, on in Shenzhen and one in Beijing.
Since the partnership with Ocean 24 SE’s client: O.R.G. was consummated, the Bruins have hosted over 100 Chinese youth hockey players from 2015 to 2018. Throughout the visits, the Chinese youth hockey players participated in clinics led by the Bruins Youth Hockey Development Team, played games against local New England youth hockey teams, explored the city of Boston and watched Bruins hockey games at TD Garden. The Bruins will continue to host a different group of Chinese youth hockey players in Boston each year, as part of their five-year partnership with O.R.G. Packaging. Since the partnership began in 2015, over 500 Chinese youth hockey players have participated in the various clinics held by the Bruins.
2018 NHL China Games Photo Recap
2018 ORG NHL China Games
The National Hockey League will return to China in September for a pair of preseason games between the Boston Bruins and Calgary Flames as part of the 2018 O.R.G. NHL China Games™, the NHL®, the National Hockey League Players' Association (NHLPA) and Ocean 24 SE client ORG Packaging jointly announced today.
On Saturday, Sept. 15, the Flames will play host to the Bruins at Shenzhen University Sports Center in Shenzhen, and on Wednesday, Sept. 19, the Bruins will play host to the Flames at Cadillac Arena in Beijing. The matchups in September will be the third and fourth preseason contests played in China following the 2017 NHL China Games™ presented by O.R.G. Packaging, which included games in Shanghai and Beijing between the Los Angeles Kings and Vancouver Canucks.
The announcement advances the NHL and the NHLPA's commitment to grow the game globally, while furthering the League and the Association's international strategy. The Bruins held youth hockey camps with Ocean 24 SE client ORG Packaging in Shanghai and Beijing during the summers of 2016 and 2017, and in 2013, several Flames alumni served as hockey ambassadors and conducted youth hockey clinics in Hong Kong. In addition, numerous NHL clubs have recently conducted hockey camps for Chinese youth both in China and North America, including the Canucks and Kings, as well as the Montreal Canadiens, New York Islanders, Toronto Maple Leafs and Washington Capitals.
The NHL dropped the puck in China for the first time at the 2017 NHL China Games presented by O.R.G. Packaging between the Kings and Canucks last September. A pair of preseason games were played in front of enthusiastic crowds in Shanghai and Beijing, with the Kings winning both matchups (Los Angeles 5, Vancouver 2 at Mercedes-Benz Arena in Shanghai on Sept. 21, 2017; Los Angeles 4, Vancouver 3 at Cadillac Arena in Beijing on Sept. 23, 2017). In efforts to grow the game in China, both the Canucks and Kings participated in youth hockey clinics in both cities, and the NHL created a free three-day interactive fan festival outside of Cadillac Arena in Beijing that included beginner hockey instruction, like how to grip a stick, how to pass and shoot a puck, and how to stickhandle. In addition, Andong Song, the first China-born hockey player to be drafted in the NHL (2015 sixth-round draft choice by the New York Islanders), was on hand in both Shanghai and Beijing to discuss the significance of bringing NHL preseason games to his native country.
Ocean 24 SE client O.R.G. Packaging returns as the title sponsor of the NHL China Games for the second consecutive year. The company has played an instrumental role in bringing NHL hockey to China and continues to collaborate with the League and its member clubs to conduct various youth clinics and camps. In addition, Tsingtao will return as the Official Beer of the 2018 O.R.G. NHL China Games.
With a population of more than 1.3 billion, China is committed to hockey and expects to expand its participation in all winter sports to 300 million people by 2022. The NHL continues to collaborate with sports bureaus across China in developing grassroots hockey programs, and supporting local youth hockey and hockey development at all levels.
The First-Ever NHL China Games Presented by Ocean 24 SE Client ORG Packaging
The Los Angeles Kings and Vancouver Canucks played two preseason games in China, the first NHL games ever played in China, as a first step toward growing the game in the world's most populated country.
The Kings defeated the Canucks 5-2 before 10,088 at Mercedes-Benz Arena in Shanghai on 9/21 and 4-3 in a shootout before 12,759 at Wukesong Arena on 9/23 in Beijing.
The teams also held youth clinics in Shanghai, and the NHL held a Fan Fest in Beijing.
China has enormous potential because of its population of 1.3 billion, its growing economy and the 2022 Beijing Olympics. The Chinese government wants 300 million to participate in winter sports leading up to those Olympics, and it asked the NHL to help grow hockey by lending its expertise in building hockey infrastructure and a national team, and by playing games in the country.
It's wonderful that the Kings and Canucks got to see new places like the Bund in Shanghai and Great Wall in Beijing, that they got to try new foods and be together overseas and bond. Those are life experiences they'll never forget.
It's wonderful that expats got to see NHL games and wear jerseys from around the League, that Chinese kids already playing hockey got to meet players, get autographs from them and even skate with them. The NHL needs all its fans, however far flung. It needs to give oxygen to the first flickers of the flame.
It's wonderful that the 10,088 fans who attended the game in Shanghai waved rally towels and "oohed" and "aahed" all the time, that the crowd of 12,759 in Beijing was bigger and more energetic. It gives you a glimpse of what could be.
But the real reason the Kings and Canucks made the trek across the Pacific, the real thing that will move the needle, is reaching new fans -- people with no hockey background who might get hooked on something else in a country where basketball, soccer, badminton and table tennis are popular. That's where the growth is.
"The responsibility once we leave is, how do we get kids on the ice?" Canucks coach Travis Green said. "How do we get kids playing hockey and falling in love with the game the way it is in North America? It's a great game. It's a fast game, competitive. I think it's a great sport to watch, especially live in person.
"Hopefully we can get people to fall in love with it in China, and the next time we come over there's more people playing the game."
Bruins Global: China 2017 Presented by Ocean 24 SE Client ORG Packaging
The Boston Bruins, in partnership with Ocean 24 SE's client: O.R.G. Packaging made the organization's second official visit to China to continue to grow the sport of hockey, strengthen the connection between the Bruins and the local Chinese community in New England, and educate North American residents about the growth of hockey in China. "Bruins Global: China 2017" took place from July 23 to August 3 and featured current Bruins players Torey Krug , David Pastrnak , and Tuukka Rask along with Bruins Alumni Hal Gill and members of the Boston Bruins Corporate Partnership and Youth Hockey Development Teams. The trip's festivities kicked-off with the grand opening of a brand new state-of-the-art hockey rink built by O.R.G. Packaging where hundreds of fans and youth hockey players attended.
Led by Krug, Pastrnak and Rask, the B's organization embarked on a 14-hour trip across the world hosting several youth hockey on-ice clinics in both Beijing and Shanghai throughout the course of their 10-day visit. The clinics, which involved over 200 Chinese youth hockey players, included dry-land workouts where Bruins' players and staff lead youth hockey players through hockey-specific exercises and agility training aimed at improving on-ice performance. In addition to on and off ice training, Krug, Pastrnak and Rask also lead educational video sessions and breakdown various hockey strategies and techniques to Chinese players and coaches. The Bruins also fully immersed themselves into China's rich culture and partook in sightseeing at the Great Wall of China, Silk Market, Forbidden City, Tiananmen Square and much more.
In 2015, the Bruins became the first NHL team and first North American professional sports organization to partner with Ocean 24 SE's client O.R.G. Packaging which is based in Beijing, China. In early 2016, the Bruins hosted O.R.G. Packaging Night at TD Garden where the B's hosted nearly 30 Chinese Youth Hockey Players from the Beijing Hockey Association. Those players participated in numerous activities during O.R.G. Packaging Night including Future Bruins, Three Minutes of Fame and the pregame high-five line where they had the opportunity to fist bump the B's players before they took the ice against the Toronto Maple Leafs.
Later in July of 2016, the Bruins organization embarked on its first-ever official visit to China, where over 200 Chinese children attended the various clinics hosted by the Bruins and current players Matt Beleskey and David Pastrnak as well as Bruins alumni Andrew Raycroft and Bob Sweeney. In addition to hosting the youth hockey clinics, the Bruins players were able to explore Beijing and Shanghai, where they experienced the local Chinese culture. Beleskey and Pastrnak were each treated to custom made Chinese suits which they wore during the trip, that Pastrnak and Beleskey later wore to the Bruins first-ever Chinese Cultural Night hosted at TD Garden in Boston on February 12, 2017. Chinese Cultural Night coincided with a new group of Chinese youth players who visited Boston and included a ceremonial puck drop by O.R.G. Packaging Chairman Mr. Zhou Yunjie and the Chinese youth players. Other highlights of Chinese Cultural Night included sampling of Want Want Milk, a Chinese drink, and Chinese "Go Bruins" signs that were given to fans throughout the game. While Mr. Zhou Yunjie was in town for Chinese cultural night, he and Pastrnak engaged the local Boston Chinese community and visited the Boston Chinatown Neighborhood Center, where the pair helped children with arts and crafts, and gave out gift bags and tickets and to Bruins' Chinese Cultural Night game against the Montreal Canadiens.
Since the partersnhip with O.R.G was consummated, the Bruins have hosted over 100 Chinese youth hockey players from 2015 to 2017. Throughout their visits, the Chinese youth hockey players participated in clinics led by the Bruins Youth Hockey Development Team, played games against local New England youth hockey teams, explored the city of Boston and watched Bruins hockey games at TD Garden. The Bruins will continue to host a different group of Chinese youth hockey players in Boston each year, as part of their five-year partnership with O.R.G. Packaging. By the conclusion of the Bruins' 2017 trip, over 450 Chinese youth hockey players will have participated in the various clinics held by the team.
Last year's trip to China was featured in the Bruins television show, Behind the B, which airs locally on NESN. The episode, which chronicled the organization's trip, won the 2017 New England Emmy Award for Best Sports Series. The episode can be watched here: https://www.nhl.com/bruins/video/behind-the-b-season-4-ep-1/t-277463846/c-44882103
Ocean 24 SE Client ORG Packaging and the NHL Announce Landmark Multi-Year Partnership
Ocean 24 SE Client: O.R.G. Packaging and the National Hockey League (NHL) announced a multi-year partnership in which O.R.G. Packaging will become a founding partner of the NHL® in China, and presenting sponsor of the first-ever preseason games played in China. The 2017 NHL China Games™ presented by O.R.G. Packaging preseason games between the Los Angeles Kings and Vancouver Canucks will be played on Sept. 21 at Mercedes-Benz Arena in Shanghai and on Sept. 23 at Huaxi LIVE Wukesong’s Le Sports Center in Beijing.
As part of the new deal, Ocean 24 SE's client O.R.G. Packaging, a metal packaging product manufacturer based in Beijing, will activate at the 2017 NHL China Games™ presented by O.R.G. Packaging as well as at League events in North America, and will help build and grow the sport of hockey at all levels in China. The partnership is an important piece of the NHL’s long-term commitment in China, and marks the League’s first sponsorship deal in China.
"O.R.G. Packaging is a partner who shares our passion, vision and commitment to growing the game of hockey at all levels in China,” said Keith Wachtel, NHL Executive Vice President and Chief Revenue Officer. “We’re honored to welcome Chairman Zhou Yunjie and O.R.G. Packaging to the NHL family, and look forward to working together to expose the game to as many people as possible in China. O.R.G. Packaging will be instrumental in delivering a variety of year-round initiatives that will positively impact Chinese players and fans on a global scale.”
“Partnership with the NHL will not only give O.R.G. the opportunity to introduce the world’s best hockey league to more young players in China, but also a platform for sports and culture exchanges between the two countries, which will in turn contribute to the Chinese ice hockey talent pool” O.R.G. Packaging Chairman Zhou Yunjie said.
In addition to activating in China, O.R.G. Packaging will receive prominent in-arena branding and camera-visible dasherboards with the NHL’s North American events and during the Stanley Cup Playoffs, which will be visible to Chinese viewers during NHL game broadcasts on CCTV and Tencent in China.
The new deal will also enable O.R.G. Packaging to build upon its existing Club sponsorships with the Boston Bruins, Los Angeles Kings and Washington Capitals. As part of these partnerships, O.R.G. Packaging has been working with the respective teams to grow the game of hockey in China. Initiatives have included special themed in-arena Chinese cultural nights to celebrate Chinese New Year, and exchange programs with NHL players, executives and staff visiting China in the off-season to host youth hockey camps, clinics and workshops. The NHL Clubs have also hosted youth hockey players from the Beijing Hockey Association, who participated in clinics and games with local minor hockey league teams.
More information on the 2017 NHL China Games™ presented by O.R.G. Packaging will be released at a later date, including ticketing and broadcast information.
NHL 和奥瑞金包装宣布确立里程碑式多年合作伙伴关系
奥瑞金包装成为NHL中国赛创始合伙人
北京时间 2017年4月，美国海洋贰拾肆体育娱乐客户奥瑞金包装股份有限公司（奥瑞金）和北美冰球职业联赛（NHL）宣布确立多年合作伙伴关系，奥瑞金将作为NHL中国赛创始合作伙伴并特约赞助未来五年在中国举办的NHL季前赛。2017年由奥瑞金特约赞助的NHL中国赛将上演洛杉矶国王和温哥华加人队之间的两场角逐，分别于9月21日在上海梅赛德斯奔驰中心，以及9月23日于北京华熙LIVE五棵松乐视体育中心举行。
作为新协议的一部分，美国海洋贰拾肆体育娱乐客户奥瑞金，一家总部位于北京的金属包装制造龙头企业，将参与由奥瑞金特约赞助的2017 NHL中国赛以及联盟在北美的赛事活动，并在各个层面促进冰球运动在中国发展。奥瑞金周云杰董事长希望将NHL 引入中国的强大意愿最终促成了此次由奥瑞金特约赞助的2017 NHL中国赛。双方的合作是NHL对中国的长期承诺，这也是联盟与中国企业签订的第一份赞助协议。
“作为我们的合作伙伴，奥瑞金在促进冰球在中国各个层面的发展上有着和我们相同的激情、愿景和奉献精神”，NHL执行副主席兼首席营收官基斯·瓦赫特尔说，“我们很荣幸的欢迎奥瑞金董事长周云杰先生和奥瑞金公司加入NHL大家庭，也期望双方的合作能够让尽可能多的中国观众接触这项运动。奥瑞金多样化的全年计划，必将在全球范围内，给中国的球员和粉丝带来积极的影响。”
“奥瑞金包装希望通过与NHL这样国际优质冰球资源的合作，在将北美最专业的冰球理念引入国内使更多冰球青少年受益的同时，为中美两国青少年打造一个冰球文化交流的平台，为中国冰球人才的储备贡献一份力量”，奥瑞金包装董事长周云杰先生说。
除了中国活动外，奥瑞金也将获得NHL 北美赛事及斯坦利杯季后赛至关重要的场馆内围挡等广告展示，中国的观众也将在今年CCTV和腾讯视频对比赛直播中看这些广告。
新的合作合同也是建立在奥瑞金早先对波士顿棕熊、洛杉矶国王和华盛顿首都人合作的基础上。作为合作的一部分，奥瑞金包装已经与上述球队开展促进中国冰球发展的各项活动，包括为庆祝中国新年而举办的场馆内特别主题活动“中华之夜”，以及邀请NHL现役队员、执行主管于休赛期来到中国举办“青少年冰球训令营”。北京冰球协会的青少年冰球运动员也来到了美国NHL俱乐部参加训练并与当地青少年球队同台竞技。
购票、转播等更多关于由奥瑞金特约赞助的2017 NHL中国赛的消息将在稍后公布。
Ocean 24 SE Client ORG Packaging held the 2nd Annual Chinese Cultural Night with the Boston Bruins
The Boston Bruins hosted the 2nd Annual Chinese Cultural Night presented by Ocean 24 SE's client O.R.G. Packaging on Sunday, February 12 during their home game against the Montreal Canadiens . Mr. Zhou Yunjie, O.R.G. Packaging Chairman, joined by several Chinese youth hockey players to participate in the ceremonial puck drop.
The Bruins have hosted a group of youth hockey players from China that have participated in clinics with Bruins coaching staff, off ice training, and hockey equipment fittings, among other activities for 10 days. The group of Chinese youth hockey players were in attendance for the game Sunday night and participated in several in- game experiences such as Three Minutes of Fame, high five line, bench assistants and ice resurfacer rides.
Want-Want Milk, a Chinese drink, were available for fans to sample on the concourse throughout the night. Chinese “Go Bruins” signs were given to fans when they enter through the turnstiles.
In 2015, the Boston Bruins entered into a partnership with Ocean 24 SE client O.R.G. Packaging which is based in Beijing, China. The Bruins were the first NHL team and first North American professional sports organization to have a partnership with O.R.G. Packaging. The goal of the partnership is to grow the sport of hockey in China, strengthen the connection between the Bruins and the local Chinese community in New England, as well as educate North American residents about the growth of hockey in China.
This past summer, current Bruins players Matt Beleskey and David Pastrnak, along with Bruins alumni Andrew Raycroft and Bob Sweeney visited China as a part of "Bruins Global: China 2016" presented by O.R.G. Packaging.
Chinese Cultural Night is part of the Bruins ongoing participation in Hockey is for Everyone month.
Ocean 24 SE's Client ORG Packaging Becomes the "Exclusive Official Outreach Partner" of the LA Kings
Ocean 24 SE's client, the leading packaging company in Asia: ORG Packaging has become the "Exclusive Official Chinese Outreach Partner" of the LA Kings in the National Hockey League.
Ocean 24 SE Client ORG Packaging Becomes the "Exclusive Official Chinese Outreach Partner" of Monumental Sports & Entertainment
Ocean 24 Sports & Entertainment's client ORG Packaging has become the "Exclusive Official Outreach Partner" of Monumental Sports & Entertainment.
MSE is the owner of the Washington Capitals (NHL), the Washington Wizards (NBA), the Washington Mystics (WNBA) and the Verizon Center.
ORG Bruins Global 2016 Kicks Off in Beijing
The Bruins’ first-ever official visit to China kicked off in Beijing on July 13, with current Bruins David Pastrbak and Matt Beleskey joining Bruins alumni Andrew Raycraft and Bob Sweeney, and members of the Boston Bruins Youth Hockey Development Team for “Bruins Global: China 2016.”
The crew will be in China from July 13-July 23, hosting several youth hockey clinics in Beijing and Shanghai for more than 150 Chinese youth hockey players. The clinics will consist of both on and off-ice training.
The trip came about through a partnership with Ocean 24 SE client: O.R.G. Packaging to help grow the sport of hockey in China, while also strengthening the connection between the Bruins and the local Chinese community in New England and educating North American residents about the growth of hockey in China.
O.R.G. Packaging Chairman Zhou Yunjie grew up playing hockey in Beijing and is passionate about working with the Bruins to cultivate the sport in China.
The trip is unique on a number of different levels, mainly because the players have never been that far overseas, and also because of the cultural experiences the group will encounter. There is something about hockey, though, that transcends. The Black & Gold work to grow hockey around New England, and now that approach is being taken abroad.
“I never even thought about going to China, and because I always thought it was so far,” smiled David Pastrnak.
“And it was a nine hour flight [from the Czech Republic], so I don’t know what I was thinking,” he laughed. “But it’s cool. Obviously we are here on the second day, so we didn’t get much to see and hopefully we’re going to see some good stuff and bring some memories home.”
“Bruins Global” began with a ceremony and press conference announcing the partnership with O.R.G. Packaging. But it wasn’t your typical Claude Julien post-game press conference.
The event was held at the “Bird’s Nest,” the main stadium built for the 2008 Summer Olympic Games in Beijing. The city will also host the Winter Olympics in 2022.
The red carpet was rolled out for the Bruins and local leaders.
There was an emcee and round-table to discuss growing the sport of hockey in China with Chinese officials, state media and industry insiders, with hundreds in attendance. The event featured Bruins highlight videos, a Q&A on-stage with Pastrnak (who is now featured on cans of milk in China — more on that later), and even a local children’s choir singing a beautiful rendition of Josh Groban’s “Raise Me Up.”
“It’s been great. It shows how passionate they are about this partnership,” Beleseky said of the big-time media event.
“They put on a great ceremony here — and we saw that David Pastrnak has his own beverage here now too,” he laughed. “So it’s been pretty exciting so far.”
As part of the partnership with O.R.G. Packaging, the Bruins hosted 24 Chinese youth hockey players from the Beijing Hockey Association back in February, with the kids participating in clinics and seeing their first pro hockey game. The group also competed against local New England tough teams. More players will be brought over to the U.S. each year to take part in the experience.
“I think we share similar visions with Mr. Zhou, in developing hockey and its core principles,” Glen Thornborough, the Bruins Chief Revenue Officer, said during the media event. “We start at the grassroots and really work our way up with the children.”
“We also are trying to grow the game back at home as well. The struggles that you face here in China, I think there are 20,000 in Beijing, we have 50,000 in Massachusetts. Obviously we’re a little bit more organized and structured, but every day, you’re trying to grow the game of hockey as well.”
After the partnership ceremony, the Bruins’ crew toured the Summer Palace in Beijing. Other highlights of the Bruins’ first-ever visit to China will include sightseeing at The Forbidden City, Prince Gong’s Mansion, Great Wall of China, The Bund, Huanpu River and Canal Town.
“I’m just excited,” said Beleskey. “I think to see hockey players over here in China and a game that’s just kind of starting to kick off here — it’s going to be exciting to teach some kids and help them learn.”
With only day one in the books, there is sure to be much more to share. Be sure to stay tuned on BostonBruins.com, the Bruins Mobile App, and across our social channels for the next week and a half, as we bring you the latest from “Bruins Global: China 2016.”
7月13日，奥瑞金·波士顿棕熊战略合作暨NHL未来之星 David Pastrnak亚洲区经纪独家代理签约仪式新闻发布会在鸟巢金色大厅隆重举行。包括波士顿棕熊队的管理者和球员代表、冰球行业从业者、产业投资者及全国多家知名媒体在内的200余位嘉宾齐聚一堂，共襄盛会，见证奥瑞金在冰雪项目领域全新战略布局的盛大启航，也正式拉开了NHL联盟六冠豪门波士顿棕熊队的首次访华之旅！
借力国际资源，美国海洋贰拾肆体育娱乐和客户奥瑞金包装一直致力于中美冰球文化的交流沟通。本次波士顿棕熊中国行，奥瑞金将带动全民参与冰球运动的热情，提高全民对中国冰球运动的关注度和参与度，为中国冰球事业储备人才，全面助力2022年冬奥会。
据了解，此次NHL波士顿棕熊队的首次中国行活动不仅将有奥瑞金·波士顿棕熊战略合作签约仪式的盛大发布，更将开启波士顿棕熊现役球员、传奇球星以及青训官方教练全程参与的波士顿棕熊官方夏令营。此外，一系列全民参与、趣味横生的冰球体验嘉年华活动也将轮番上演。今夏，国内青少年冰球爱好者将有机会近距离体验一场全方位的波士顿棕熊冰球盛宴！
随着2022年冬奥会的成功申办，国内冰雪运动迎来新的黄金期。因此，在本次发布会上，一场题为“冰临城下”的巅峰对话汇聚了包括原北京奥组委高级顾问，现任中体保险董事长魏继中先生、北京101中学校长郭涵女士、业余冰球运动爱好者顾亲先生、波士顿棕熊队首席商务官Mr.Glen先生、奥瑞金董事长周云杰先生在内的五位重量级嘉宾。几位嘉宾与主持人张斌就中国冰球运动行业和产业发展现状和存在的问题和中国冰球运动在青少年群体中推广和普及所面临的机遇和挑战从各自的从业视角展开了一场精彩纷呈的主题对话。几位嘉宾还就奥瑞金这家企业作为市场主体，整合国外优势冰球资源发力布局冰球产业的模式进行了认真的剖析和讨论。
值得关注的是，来自波士顿棕熊队的首席商务官Mr.Glen先生还在巅峰对话中分享了波士顿棕熊队在青训体系以及商业运作模式方面的成功经验，现场精彩语录和金句层出不穷，让现场的与会嘉宾十分受用，也为蹒跚前行的中国冰球运动带来了无限的生机与活力。
棕熊队此次中国行的阵容可谓星光熠熠，不仅有被誉为NHL未来之星的队中现役球星David Pastrňák以及司职左边锋的现役球星Matthew Beleskey，还有已经退役的前棕熊队球员Andrew Raycroft和Bob Sweeney。值得关注的是，奥瑞金与David Pastrňák签约，成为其亚洲区经纪独家代理，从而进一步推动国内青少年冰球运动的发展。
奥瑞金公司特意制作了以David Pastrnak为罐身形像的限量版典藏罐，发布会现场奥瑞金董事长周云杰先生与David Pastrnak一同揭开了奥瑞金-David Pastrnak限量版典藏罐的神秘面纱。
作为一家以品牌策划、包装设计与制造、灌装服务、信息化辅助营销为核心的综合包装整体解决方案提供商，）Ocean 24 SE 客户奥瑞金公司其实早在去年就开始通过直投或与专业投资机构合作方式介入体育文化产业。具有标志性的事件就是在2015年8月，奥瑞金与平安证券联手设立了5亿元人民币的体育文化产业基金，全方位、战略性地介入体育产业。
此次奥瑞金与波士顿棕熊队的牵手合作，正是看中了波士顿棕熊队在NHL联盟中的豪门优势以及资源优势。波士顿棕熊队作为历史最悠久的美国职业冰球队之一，六夺NHL总冠军的历史战绩，优秀而又独特的文化传统，一代又一代顶级球星，使棕熊队在北美东部地区拥有巨大的影响力。在最新一期的福布斯NHL球队价值榜上，棕熊队以7.8亿美元的身价排在联盟的第五位。波士顿棕熊队除了豪门身份和品牌优势，它还拥有出色的青年球员培养系统、俱乐部运营管理体系，是NHL联盟商业运营最成功的球队之一，而这也是奥瑞金选择与棕熊队进行战略合作的重要出发点。
相信，奥瑞金与波士顿棕熊队的强强联合必将推动冰球运动在国内，特别是在广大青少年群体中的发展，促进中美体育文化交流，为2022年冬奥会的成功举办，为让3亿人上冰雪目标的早日实现添砖加瓦。同时，奥瑞金和波士顿棕熊队的强强联合也会为国内广大喜欢冰球运动的青少年带来梦想起航的重要平台。
O.R.G. Bruins Global: China 2016
The Boston Bruins, in partnership with Ocean 24 Sports & Entertainment and O.R.G. Packaging, will make the team's first-ever official visit to China when they tour Beijing and Shanghai during "Bruins Global: China 2016" from July 11-23. Current Bruins players Matt Beleskey and David Pastrnak along with Bruins Alumni Andrew Raycroft, Bob Sweeney and members of the Boston Bruins Youth Hockey Development Team will host several youth hockey clinics in Beijing and Shanghai. The clinics will consist of on and off-ice training for over 150 Chinese youth hockey players. O.R.G. will host a Bruins partnership signing ceremony in Beijing, as well as a round table media event to discuss growing the sport of hockey in China with Chinese officials, state media and industry insiders. Some other highlights of the Bruins first-ever visit to China will include sightseeing at The Forbidden City, Prince Gong’s Mansion, Summer Palace, Great Wall of China, The Bund, Huanpu River and Canal Town.
“The Boston Bruins have always been passionate about growing the game and sharing our team’s rich history and tradition with fans all over the world,” said Boston Bruins CEO Charlie Jacobs. “With the appetite for hockey rising on the global scale, we are thrilled to be partners with O.R.G Packaging and are excited for the opportunity to work together with Mr. Zhou’s team to cultivate the sport in China.”
O.R.G. Packaging Chairman Zhou Yunjie added, "O.R.G. Packaging and the Boston Bruins are building a bridge between Chinese and American hockey. We are excited and honored to build on this partnership, and eagerly look forward to doing more in the near future to grow the sport of hockey in China."
Ocean 24 Sports & Entertainment’s client O.R.G. Packaging is the first Chinese company to have a partnership with the Boston Bruins and the National Hockey League (NHL). The goal of the partnership is to grow the sport of hockey in China, strengthen the connection between the Bruins and the local Chinese community in New England, as well as educate North American residents about the growth of hockey in China.
In February 2016, the Bruins hosted 22 Chinese youth hockey players from the China. The youth hockey players participated in clinics with the Bruins Youth Hockey Development team and Bruins Alumni and got to experience the city of Boston. The group also had the opportunity to compete in 10 games against local New England youth hockey teams. The Bruins will host a different group of Chinese youth hockey players in Boston each year, as part of their five-year contract with O.R.G. Packaging.
Ocean 24 SE and client ORG Packaging met with Monumental Sports to Discuss Potential Partnership Opportunities
Ocean 24 Sports & Entertainment and its client ORG Packaging met with Mr. Ted Leonsis, founder, majority owner, Chairman and CEO and several other senior executives of Monumental Sport & Entertainment, to discuss potential praetorship opportunities.
Monumental Sports & Entertainment owns the NHL's Washington Capitals, the NBA's Washington Wizards, the WNBA's Mystics and Verizon Center in Washington DC.
Ocean 24 SE Client O.R.G. Announce Expanded Partnership with Boston Bruins; Hosted First Chinese Culture Themed Game Night at TD Garden
Ocean 24 SE’s client O.R.G. Packaging announced they have expanded their partnership with the Boston Bruins. Ocean 24 SE and O.R.G. joined the Bruins and hosted the first Chinese culture themed game night on Tuesday, February 2 during their game against the Toronto Maple Leafs at TD Garden.
O.R.G. is the first ever Chinese partner of the Boston Bruins and the National Hockey League. O.R.G. Packaging Chairman Zhou Yunjie, Bruins President, NHL Hall of Famer Cam Neely, Bruins and TD Garden Senior Vice President of Sales & Marketing Glen Thornborough and Ocean 24 SE President attended the press conference at TD Garden on February 2 before the game started. The new expanded partnership is highlighted by a summer visit to China with current Bruins players, executives and front office staff.
“Finding innovative ways to grow the game of hockey is always a priority of the Bruins organization,” said Neely. “The synergy between the Bruins and O.R.G. Packaging will positively impact the growth of the game in the local Chinese community while showcasing the passion for hockey that exists in Asia.”
"O.R.G. Packaging is very excited about becoming the first ever Chinese partner of the Boston Bruins and the NHL,” said O.R.G. Packaging Chairman Zhou Yunjie. “We will serve as a bridge between China and the US, to better promote cultural and sports exchanges through ice hockey.”
Ocean 24 SE’s client O.R.G. Packaging will work with the Bruins in numerous ways to help grow the sport of hockey in China as well as educate North American residents about the growth of hockey in China. This summer, the Bruins and O.R.G. Packaging expect to send current Bruins players, executives and front office staff to China to host youth hockey camps, clinics and workshops to help grow the game of hockey.
As part of the partnership the Bruins hosted a 10 day official clinic with 22 Chinese youth hockey players sent by O.R.G. and Ocean 24 SE from China. Over the 10 days the youth hockey players have participated in clinics with the Bruins Youth Hockey Development team and Bruins Alumni Andrew Raycroft and Rick Middleton. The Chinese players participated in 10 games against local New England youth hockey teams. The group also participated in numerous activities during O.R.G. Bruins Chinese Culture Game Night including the Future Bruins, Three Minutes of Fame, high fiving Bruins players before they take the ice and meeting with Bruins Alumni and current Bruins players.
Massachusetts State Representatives, Boston city officials as well as major Chinese and American media also attended the event and sent congratulatory letters to Ocean 24 SE and O.R.G.
2016年2月2日，在波士顿历史悠久的体育殿堂TD Garden球场，由美国海洋贰拾肆体育娱乐（Ocean 24 Sports & Entertainment)客户奥瑞金包装股份有限公司主办的“奥瑞金中华之夜”隆重开幕。奥瑞金与Ocean 24 SE合作，首次将中华文化和2022年冬奥会带到NHL(国家冰球联盟)赛场，让更多人感受底蕴深厚的中华文化和中国体育事业的蓬勃发展。
当晚在波士顿棕熊队与加拿大枫叶队比赛入场处，迎接观众的是具有中国文化气息的京剧人物。体育场内也设有剪窗花、写春联等展示中华文化的展台，还有关于2022年北京冬奥会的展板。现场的猴年形象广告版，鲜艳的中国元素与欢庆的气氛将整个球场渲染成了中国年味十足的红色海洋。当天下午4时，奥瑞金与棕熊队的签约仪式拉开了中国企业与北美冰球文化首次合作的序幕。当晚棕熊队和加拿大枫叶队的比赛结束后，棕熊队传奇球星Cam Neely特意来到现场，鼓励来到现场的20多位中国青少年冰球选手坚持冰球梦。
比赛开始前，Ocean 24 SE和客户奥瑞金公司收到了来自波士顿市长以及马萨诸塞州议会的贺信。 市长称赞Ocean24此次活动既向美国球迷和波士顿的市民传播了中华文化，也帮助当地华人更多的参与到美国体育文化里。
Ocean 24 SE能够见证中国公司与美国冰球联盟的球队的首次合作并参与其中感到骄傲。 Ocean 24 SE负责人表示能够成为连接中美冰球体育文化的桥梁是一名体育人的骄傲。Ocean 24 体育娱乐将会更加热情的致力于促进中美体育运动交流。