2019 ORG Boston Bruins Chinese Cultural Night & Youth Clinic

On Tuesday, February 12, the Boston Bruins hosted Chinese Cultural Night presented by Ocean 24 SE’s client : O.R.G. Packaging at their game against the Chicago Blackhawks at TD Garden. Mr. Zhou Yunjie, chairman of O.R.G. Packaging participated in the ceremonial puck drop. The Bruins hosted over 20 Chinese youth hockey players in Boston for 10 days. This marks the fourth year that a group of Chinese youth players have traveled to Boston as part of the partnership with Ocean 24 SE’s client O.R.G. Packaging which began in 2015.

The group of Chinese youth hockey players was in attendance for the game and participated in several in- game experiences such as Three Minutes of Fame, high-five line, bench assistants and ice resurfacer rides. 

The Bruins wore special Chinese-themed jerseys for warmups. Fans were also given Chinese "Go Bruins" signs upon entering through the turnstiles, and there were also Chinese calligraphy station and a traditional Chinese New Year Lion Dance performance on the TD Garden concourse.

Throughout their time in Boston, the Chinese youth players participated in on-ice and off-ice clinics and training sessions led by the Boston Bruins Youth Hockey staff and alumni, and played games against local youth teams. 

The Boston Bruins organization has been heavily involved in growing the game of hockey in China for the past three years after partnering with Ocean 24 SE and our client: O.R.G. Packaging in 2015. The Bruins became the first NHL team and first North American professional sports organization to partner with O.R.G. Packaging which is based in Beijing, China.

This past summer, the organization made its third annual official visit to China, where current Bruins players Danton Heinen and Sean Kuraly, alumni P.J. Stock, and Providence Bruins Head Coach Jay Leach led on-ice and off-ice clinics for Chinese youth players. In addition, the Boston Bruins and Calgary Flames traveled to China to play two preseason games, on in Shenzhen and one in Beijing.

Since the partnership with Ocean 24 SE’s client: O.R.G. was consummated, the Bruins have hosted over 100 Chinese youth hockey players from 2015 to 2018. Throughout the visits, the Chinese youth hockey players participated in clinics led by the Bruins Youth Hockey Development Team, played games against local New England youth hockey teams, explored the city of Boston and watched Bruins hockey games at TD Garden. The Bruins will continue to host a different group of Chinese youth hockey players in Boston each year, as part of their five-year partnership with O.R.G. Packaging. Since the partnership began in 2015, over 500 Chinese youth hockey players have participated in the various clinics held by the Bruins.

2018 ORG NHL China Games

The National Hockey League will return to China in September for a pair of preseason games between the Boston Bruins and Calgary Flames as part of the 2018 O.R.G. NHL China Games™, the NHL®, the National Hockey League Players' Association (NHLPA) and Ocean 24 SE client ORG Packaging jointly announced today.

On Saturday, Sept. 15, the Flames will play host to the Bruins at Shenzhen University Sports Center in Shenzhen, and on Wednesday, Sept. 19, the Bruins will play host to the Flames at Cadillac Arena in Beijing. The matchups in September will be the third and fourth preseason contests played in China following the 2017 NHL China Games™ presented by O.R.G. Packaging, which included games in Shanghai and Beijing between the Los Angeles Kings and Vancouver Canucks.

The announcement advances the NHL and the NHLPA's commitment to grow the game globally, while furthering the League and the Association's international strategy. The Bruins held youth hockey camps with Ocean 24 SE client ORG Packaging in Shanghai and Beijing during the summers of 2016 and 2017, and in 2013, several Flames alumni served as hockey ambassadors and conducted youth hockey clinics in Hong Kong. In addition, numerous NHL clubs have recently conducted hockey camps for Chinese youth both in China and North America, including the Canucks and Kings, as well as the Montreal Canadiens, New York Islanders, Toronto Maple Leafs and Washington Capitals.

The NHL dropped the puck in China for the first time at the 2017 NHL China Games presented by O.R.G. Packaging between the Kings and Canucks last September. A pair of preseason games were played in front of enthusiastic crowds in Shanghai and Beijing, with the Kings winning both matchups (Los Angeles 5, Vancouver 2 at Mercedes-Benz Arena in Shanghai on Sept. 21, 2017; Los Angeles 4, Vancouver 3 at Cadillac Arena in Beijing on Sept. 23, 2017). In efforts to grow the game in China, both the Canucks and Kings participated in youth hockey clinics in both cities, and the NHL created a free three-day interactive fan festival outside of Cadillac Arena in Beijing that included beginner hockey instruction, like how to grip a stick, how to pass and shoot a puck, and how to stickhandle. In addition, Andong Song, the first China-born hockey player to be drafted in the NHL (2015 sixth-round draft choice by the New York Islanders), was on hand in both Shanghai and Beijing to discuss the significance of bringing NHL preseason games to his native country.

Ocean 24 SE client O.R.G. Packaging returns as the title sponsor of the NHL China Games for the second consecutive year. The company has played an instrumental role in bringing NHL hockey to China and continues to collaborate with the League and its member clubs to conduct various youth clinics and camps. In addition, Tsingtao will return as the Official Beer of the 2018 O.R.G. NHL China Games.

With a population of more than 1.3 billion, China is committed to hockey and expects to expand its participation in all winter sports to 300 million people by 2022. The NHL continues to collaborate with sports bureaus across China in developing grassroots hockey programs, and supporting local youth hockey and hockey development at all levels.

The First-Ever NHL China Games Presented by Ocean 24 SE Client ORG Packaging

The Los Angeles Kings and Vancouver Canucks played two preseason games in China, the first NHL games ever played in China, as a first step toward growing the game in the world's most populated country.

The Kings defeated the Canucks 5-2 before 10,088 at Mercedes-Benz Arena in Shanghai on 9/21 and 4-3 in a shootout before 12,759 at Wukesong Arena on 9/23 in Beijing.

The teams also held youth clinics in Shanghai, and the NHL held a Fan Fest in Beijing.

China has enormous potential because of its population of 1.3 billion, its growing economy and the 2022 Beijing Olympics. The Chinese government wants 300 million to participate in winter sports leading up to those Olympics, and it asked the NHL to help grow hockey by lending its expertise in building hockey infrastructure and a national team, and by playing games in the country.

It's wonderful that the Kings and Canucks got to see new places like the Bund in Shanghai and Great Wall in Beijing, that they got to try new foods and be together overseas and bond. Those are life experiences they'll never forget.

It's wonderful that expats got to see NHL games and wear jerseys from around the League, that Chinese kids already playing hockey got to meet players, get autographs from them and even skate with them. The NHL needs all its fans, however far flung. It needs to give oxygen to the first flickers of the flame.

It's wonderful that the 10,088 fans who attended the game in Shanghai waved rally towels and "oohed" and "aahed" all the time, that the crowd of 12,759 in Beijing was bigger and more energetic. It gives you a glimpse of what could be.

But the real reason the Kings and Canucks made the trek across the Pacific, the real thing that will move the needle, is reaching new fans -- people with no hockey background who might get hooked on something else in a country where basketball, soccer, badminton and table tennis are popular. That's where the growth is.

"The responsibility once we leave is, how do we get kids on the ice?" Canucks coach Travis Green said. "How do we get kids playing hockey and falling in love with the game the way it is in North America? It's a great game. It's a fast game, competitive. I think it's a great sport to watch, especially live in person.

"Hopefully we can get people to fall in love with it in China, and the next time we come over there's more people playing the game."

Ocean 24 SE Client ORG Packaging and the NHL Announce Landmark Multi-Year Partnership

Ocean 24 SE Client: O.R.G. Packaging and the National Hockey League (NHL) announced a multi-year partnership in which O.R.G. Packaging will become a founding partner of the NHL® in China, and presenting sponsor of the first-ever preseason games played in China. The 2017 NHL China Games™ presented by O.R.G. Packaging preseason games between the Los Angeles Kings and Vancouver Canucks will be played on Sept. 21 at Mercedes-Benz Arena in Shanghai and on Sept. 23 at Huaxi LIVE Wukesong’s Le Sports Center in Beijing.

As part of the new deal, Ocean 24 SE's client O.R.G. Packaging, a metal packaging product manufacturer based in Beijing, will activate at the 2017 NHL China Games™ presented by O.R.G. Packaging as well as at League events in North America, and will help build and grow the sport of hockey at all levels in China. The partnership is an important piece of the NHL’s long-term commitment in China, and marks the League’s first sponsorship deal in China.

"O.R.G. Packaging is a partner who shares our passion, vision and commitment to growing the game of hockey at all levels in China,” said Keith Wachtel, NHL Executive Vice President and Chief Revenue Officer. “We’re honored to welcome Chairman Zhou Yunjie and O.R.G. Packaging to the NHL family, and look forward to working together to expose the game to as many people as possible in China. O.R.G. Packaging will be instrumental in delivering a variety of year-round initiatives that will positively impact Chinese players and fans on a global scale.”

“Partnership with the NHL will not only give O.R.G. the opportunity to introduce the world’s best hockey league to more young players in China, but also a platform for sports and culture exchanges between the two countries, which will in turn contribute to the Chinese ice hockey talent pool” O.R.G. Packaging Chairman Zhou Yunjie said.

In addition to activating in China, O.R.G. Packaging will receive prominent in-arena branding and camera-visible dasherboards with the NHL’s North American events and during the Stanley Cup Playoffs, which will be visible to Chinese viewers during NHL game broadcasts on CCTV and Tencent in China.

The new deal will also enable O.R.G. Packaging to build upon its existing Club sponsorships with the Boston Bruins, Los Angeles Kings and Washington Capitals. As part of these partnerships, O.R.G. Packaging has been working with the respective teams to grow the game of hockey in China. Initiatives have included special themed in-arena Chinese cultural nights to celebrate Chinese New Year, and exchange programs with NHL players, executives and staff visiting China in the off-season to host youth hockey camps, clinics and workshops. The NHL Clubs have also hosted youth hockey players from the Beijing Hockey Association, who participated in clinics and games with local minor hockey league teams.

More information on the 2017 NHL China Games™ presented by O.R.G. Packaging will be released at a later date, including ticketing and broadcast information.

NHL 和奥瑞金包装宣布确立里程碑式多年合作伙伴关系

奥瑞金包装成为NHL中国赛创始合伙人

北京时间 2017年4月，美国海洋贰拾肆体育娱乐客户奥瑞金包装股份有限公司（奥瑞金）和北美冰球职业联赛（NHL）宣布确立多年合作伙伴关系，奥瑞金将作为NHL中国赛创始合作伙伴并特约赞助未来五年在中国举办的NHL季前赛。2017年由奥瑞金特约赞助的NHL中国赛将上演洛杉矶国王和温哥华加人队之间的两场角逐，分别于9月21日在上海梅赛德斯奔驰中心，以及9月23日于北京华熙LIVE五棵松乐视体育中心举行。

作为新协议的一部分，美国海洋贰拾肆体育娱乐客户奥瑞金，一家总部位于北京的金属包装制造龙头企业，将参与由奥瑞金特约赞助的2017 NHL中国赛以及联盟在北美的赛事活动，并在各个层面促进冰球运动在中国发展。奥瑞金周云杰董事长希望将NHL 引入中国的强大意愿最终促成了此次由奥瑞金特约赞助的2017 NHL中国赛。双方的合作是NHL对中国的长期承诺，这也是联盟与中国企业签订的第一份赞助协议。

 “作为我们的合作伙伴，奥瑞金在促进冰球在中国各个层面的发展上有着和我们相同的激情、愿景和奉献精神”，NHL执行副主席兼首席营收官基斯·瓦赫特尔说，“我们很荣幸的欢迎奥瑞金董事长周云杰先生和奥瑞金公司加入NHL大家庭，也期望双方的合作能够让尽可能多的中国观众接触这项运动。奥瑞金多样化的全年计划，必将在全球范围内，给中国的球员和粉丝带来积极的影响。”

“奥瑞金包装希望通过与NHL这样国际优质冰球资源的合作，在将北美最专业的冰球理念引入国内使更多冰球青少年受益的同时，为中美两国青少年打造一个冰球文化交流的平台，为中国冰球人才的储备贡献一份力量”，奥瑞金包装董事长周云杰先生说。

除了中国活动外，奥瑞金也将获得NHL 北美赛事及斯坦利杯季后赛至关重要的场馆内围挡等广告展示，中国的观众也将在今年CCTV和腾讯视频对比赛直播中看这些广告。

新的合作合同也是建立在奥瑞金早先对波士顿棕熊、洛杉矶国王和华盛顿首都人合作的基础上。作为合作的一部分，奥瑞金包装已经与上述球队开展促进中国冰球发展的各项活动，包括为庆祝中国新年而举办的场馆内特别主题活动“中华之夜”，以及邀请NHL现役队员、执行主管于休赛期来到中国举办“青少年冰球训令营”。北京冰球协会的青少年冰球运动员也来到了美国NHL俱乐部参加训练并与当地青少年球队同台竞技。

购票、转播等更多关于由奥瑞金特约赞助的2017 NHL中国赛的消息将在稍后公布。