Ocean 24 SE Client ORG Packaging's Chairman has been named one of "100 People of Power in Hockey" by The Hockey News, and was featured on the cover of the magazine.
On Tuesday, February 12, the Boston Bruins hosted Chinese Cultural Night presented by Ocean 24 SE’s client : O.R.G. Packaging at their game against the Chicago Blackhawks at TD Garden. Mr. Zhou Yunjie, chairman of O.R.G. Packaging participated in the ceremonial puck drop. The Bruins hosted over 20 Chinese youth hockey players in Boston for 10 days. This marks the fourth year that a group of Chinese youth players have traveled to Boston as part of the partnership with Ocean 24 SE’s client O.R.G. Packaging which began in 2015.
The group of Chinese youth hockey players was in attendance for the game and participated in several in- game experiences such as Three Minutes of Fame, high-five line, bench assistants and ice resurfacer rides.
The Bruins wore special Chinese-themed jerseys for warmups. Fans were also given Chinese "Go Bruins" signs upon entering through the turnstiles, and there were also Chinese calligraphy station and a traditional Chinese New Year Lion Dance performance on the TD Garden concourse.
Throughout their time in Boston, the Chinese youth players participated in on-ice and off-ice clinics and training sessions led by the Boston Bruins Youth Hockey staff and alumni, and played games against local youth teams.
The Boston Bruins organization has been heavily involved in growing the game of hockey in China for the past three years after partnering with Ocean 24 SE and our client: O.R.G. Packaging in 2015. The Bruins became the first NHL team and first North American professional sports organization to partner with O.R.G. Packaging which is based in Beijing, China.
This past summer, the organization made its third annual official visit to China, where current Bruins players Danton Heinen and Sean Kuraly, alumni P.J. Stock, and Providence Bruins Head Coach Jay Leach led on-ice and off-ice clinics for Chinese youth players. In addition, the Boston Bruins and Calgary Flames traveled to China to play two preseason games, on in Shenzhen and one in Beijing.
Since the partnership with Ocean 24 SE’s client: O.R.G. was consummated, the Bruins have hosted over 100 Chinese youth hockey players from 2015 to 2018. Throughout the visits, the Chinese youth hockey players participated in clinics led by the Bruins Youth Hockey Development Team, played games against local New England youth hockey teams, explored the city of Boston and watched Bruins hockey games at TD Garden. The Bruins will continue to host a different group of Chinese youth hockey players in Boston each year, as part of their five-year partnership with O.R.G. Packaging. Since the partnership began in 2015, over 500 Chinese youth hockey players have participated in the various clinics held by the Bruins.
The Los Angeles Kings and Vancouver Canucks played two preseason games in China, the first NHL games ever played in China, as a first step toward growing the game in the world's most populated country.
The Kings defeated the Canucks 5-2 before 10,088 at Mercedes-Benz Arena in Shanghai on 9/21 and 4-3 in a shootout before 12,759 at Wukesong Arena on 9/23 in Beijing.
The teams also held youth clinics in Shanghai, and the NHL held a Fan Fest in Beijing.
China has enormous potential because of its population of 1.3 billion, its growing economy and the 2022 Beijing Olympics. The Chinese government wants 300 million to participate in winter sports leading up to those Olympics, and it asked the NHL to help grow hockey by lending its expertise in building hockey infrastructure and a national team, and by playing games in the country.
It's wonderful that the Kings and Canucks got to see new places like the Bund in Shanghai and Great Wall in Beijing, that they got to try new foods and be together overseas and bond. Those are life experiences they'll never forget.
It's wonderful that expats got to see NHL games and wear jerseys from around the League, that Chinese kids already playing hockey got to meet players, get autographs from them and even skate with them. The NHL needs all its fans, however far flung. It needs to give oxygen to the first flickers of the flame.
It's wonderful that the 10,088 fans who attended the game in Shanghai waved rally towels and "oohed" and "aahed" all the time, that the crowd of 12,759 in Beijing was bigger and more energetic. It gives you a glimpse of what could be.
But the real reason the Kings and Canucks made the trek across the Pacific, the real thing that will move the needle, is reaching new fans -- people with no hockey background who might get hooked on something else in a country where basketball, soccer, badminton and table tennis are popular. That's where the growth is.
"The responsibility once we leave is, how do we get kids on the ice?" Canucks coach Travis Green said. "How do we get kids playing hockey and falling in love with the game the way it is in North America? It's a great game. It's a fast game, competitive. I think it's a great sport to watch, especially live in person.
"Hopefully we can get people to fall in love with it in China, and the next time we come over there's more people playing the game."
The Boston Bruins hosted the 2nd Annual Chinese Cultural Night presented by Ocean 24 SE's client O.R.G. Packaging on Sunday, February 12 during their home game against the Montreal Canadiens . Mr. Zhou Yunjie, O.R.G. Packaging Chairman, joined by several Chinese youth hockey players to participate in the ceremonial puck drop.
The Bruins have hosted a group of youth hockey players from China that have participated in clinics with Bruins coaching staff, off ice training, and hockey equipment fittings, among other activities for 10 days. The group of Chinese youth hockey players were in attendance for the game Sunday night and participated in several in- game experiences such as Three Minutes of Fame, high five line, bench assistants and ice resurfacer rides.
Want-Want Milk, a Chinese drink, were available for fans to sample on the concourse throughout the night. Chinese “Go Bruins” signs were given to fans when they enter through the turnstiles.
In 2015, the Boston Bruins entered into a partnership with Ocean 24 SE client O.R.G. Packaging which is based in Beijing, China. The Bruins were the first NHL team and first North American professional sports organization to have a partnership with O.R.G. Packaging. The goal of the partnership is to grow the sport of hockey in China, strengthen the connection between the Bruins and the local Chinese community in New England, as well as educate North American residents about the growth of hockey in China.
This past summer, current Bruins players Matt Beleskey and David Pastrnak, along with Bruins alumni Andrew Raycroft and Bob Sweeney visited China as a part of "Bruins Global: China 2016" presented by O.R.G. Packaging.
Chinese Cultural Night is part of the Bruins ongoing participation in Hockey is for Everyone month.